How Outkast's "Aquemini" Fulfilled the Prophecy & Changed Hip-Hop Forever

 
 

by Spencer Lobdell

On August 3rd, 1995, hip-hop history was forever altered.

While many hip-hop purists like to refer to the second annual Source awards as the night that hip-hop died, they are overlooking the most important moment of the show that I believe to be the moment when the hip-hop we know and love today was born. While most remember the show for Suge Knight’s not-so-subliminal shots at Diddy during his “Soundtrack of the Year” award speech or Snoop Dogg’s infamous “Y’all don’t love us?!” rant, the most important moment of the night followed the announcement for best new artist. When a little-known hip-hop duo called Outkast was announced as the winner they were met with a chorus of boos as the New York audience lost their mind because hometown hero Method Man didn’t win the award. Amidst the boos, a young Andre 3000 grabbed the mic and silenced the crowd with one of the most iconic acceptance speeches TV has ever witnessed, an acceptance speech that was only six words long: The south has something to say.

This moment is referred to as “Andre’s prophecy” as it came one year before Outkast started what very well might be the best three-album-run in the genre’s history. While ATLiens and Stankonia are classics in their own right, they represent Outkast on both ends of the experimental spectrum and when examining influence it’s important to start at the moment when everything changed. That moment for Outkast (and the entirety of hip-hop) was their 1998 release Aquemini.

The cultural importance of the album goes far beyond the quality of the writing and recording on the project. Aquemini is the most influential album in hip-hop history because it’s the project that liberated the genre and enabled rappers to break free from the restrictive constraints that had previously said what you could and couldn’t do in hip-hop. Aquemini is the moment when successful artists were allowed to transcend the title of “rapper” and step into their full potential as boundless creatives. Aquemini is the album that freed hip-hop.

Although it’s impossible to boil Aquemini’s impact down to one groundbreaking trait, the first that must be mentioned is the group’s willingness to blend a variety of genres without fear of alienating traditional hip-hop fans. While Aquemini is certainly a hip-hop project at its core, Big Boi and Andre effortlessly fuse funk, jazz, gospel, world music, and spoken word into the record introducing a level of genre-bending that had yet to be seen in hip-hop. The album’s second song “Rosa Park” establishes this theme early on by being anchored by a country hoe-down inspired instrumental that’s so southern it even houses a harmonica solo played by a real pastor. The deviations from hip-hop go much further on Aquemini though. From the iconic ska-inspired horns in “SpottieOttieDopaliscious” to Erykah Badu and CeeLo Green versing soulful spoken word over the jazzy “Liberation” instrumental, the duo managed to seamlessly mix sounds throughout the project, somehow making a record for both old-school players AND new-school fools.

It’s easy to see the tremendous impact that Outkast breaking genre rules had on modern hip-hop. This impact is palpable across Kanye West’s entire discography from soulful samples featured on The College Dropout and Late Registration to truly boundless hip-hop housed on 808s and Heartbreaks and My Beautiful Dark Twisted Fantasy. Moving into even more recent examples, without the bold experimentation Outkast employed on Aquemini we would’ve never been lucky enough to see XXXTENTACION push the limits of what a rap album could be on ?, his sophomore album. Finally, the artist where Aquemini’s influence is the most noticeable is none other than Kendrick Lamar who won a Pulitzer Prize for To Pimp a Butterfly, an album with a heavy psychedelic jazz influence that can be clearly traced back to the Southern duo.

One of the most obvious impacts that Outkast had on modern rap was welcoming artists from areas other than California and New York to the party. While there certainly were groups and artists making music outside of the two states, none had reached the mass appeal that Outkast did, a feat that signaled to the average consumer that good music could come from anywhere. Outkast broke the geography of hip-hop allowing new scenes to emerge and have lives of their own. The south became a hotbed for hip-hop after Aquemini resulting in generational talents like Lil Wayne, Killer Mike, and T.I. Years later, a similar renaissance was seen in Chicago with artists like Common, Lupe Fiasco, and Kanye West. While there were certainly great artists from regions outside California/New York before Outkast and the growth of different scenes across the country was inevitable, what the duo did for the south and all other developing regions after must be acknowledged.

Thus far we’ve looked at the impact of Outkast’s instrumentation and regional prowess, but we have yet to discuss potentially the most ground-breaking power the group yielded: The context of their writing. Outkast was the first hip-hop act to leverage their authentic duality as a strength rather than a weakness that needed to be covered up. In 1998, there were specific archetypes that rappers had to fit into to be successful. You could either be A Tribe Called Quest or NWA, De La Soul or Wu-Tang Clan, Talib Kweli or Jay-Z. Andre and Big Boi completely destroyed this idea of a single identity and Aquemini was the album where they truly became the player and poet. Outkast would be the first to tell you that hip-hop was so much more than drugs and guns but then turn around to tell you the importance that both had on the culture.

This duality and authenticity that Outkast pioneered is the reason that hip-hop was able to expand and become the biggest genre in the world. While we love gangsta rap and conscious rap alike, it’s hard for the average person to relate and identify with either sub-genre completely, and if the lines were never blurred both camps would’ve simply gone deeper into their respective niches. Not only was Outkast the first to walk this line, but they were undoubtedly the best at it.

Finally, this examination of influence would be incomplete without mentioning the way Andre’s flow taught the best rappers ever how to spit. Although Biggie had already shown the world how mesmerizing a flow could be by the time Aquemini was released, nobody pushed it further than three stacks. Andre broke every rule of rap resulting in some of the most mind-bending flows hip-hop has ever heard. He seemed to write against the beat instead of with it allowing him to fall into absurd pockets that would pave the way for emcees like MF DOOM, Earl Sweatshirt, and Boldy James.

When speaking about extremely influential works, it’s not rare for an album’s greatest strengths to be the projects that came from it. The most beautiful thing about Aquemini is that well it birthed some of the greatest records in hip-hop history, to this day its greatest strength is not what it became but rather what it is. The record is nearly 25 years old and somehow doesn’t sound dated at all. You can play Aquemini next to any of the great albums to come out in the past decade and it sounds right at home. Outkast is without question one of the most legendary hip-hop acts to ever grace a mic and Aquemini is the project that pushed them to this level. “Even though we got two albums,” Big Boi raps on that album’s “Y’all Scared,” “This one feel like the beginning.”


Spencer Lodbell is the co-founder of StereoVision.


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Considering Beth Gibbons & Eckhart Tolle’s Inclusion on "Mr. Morale & The Big Steppers"


by Tyler Roland

Now that Kendrick Lamar’s Mr. Morale & the Big Steppers has been out for over a month, that otherworldly level of hype surrounding its gestation and subsequent birth seems to have subsided enough to look at the record in a more objective fashion.  In doing so, I find that there are two genius-level inclusions in its lengthy runtime that deserve more of a light shone upon them.

I am referring to the sporadic samplings of author Eckhart Tolle on certain songs and Beth Gibbons’ voice on what may be the best track of the record, “Mother | Sober.” Though Kodak Black’s contributions – not to mention the chaotic couple’s back-and-forth on “We Cry Together,” achieved with the help of Taylour Paige – received more attention, the aforementioned pair on Lamar’s latest was what stuck with me the most.

Beth Gibbons - Artist.

My love of trip-hop has led me to the belief that Dummy, Portishead’s 1994 debut album, is one of the greatest ever conceived.  This is the group that Beth Gibbons, its vocalist, rose to fame in.  The album is a dated listen, sure, but the ethereality of Gibbons’ voice gliding over the muffled, yet punchy instrumentals made for a big impression on me.  Gibbons has kept a low public profile in recent years, and Portishead is a project that’s more or less on life support, a time capsule of the ‘90s.  

Her inclusion on this record was not some half-assed afterthought. While nothing is with Lamar, her feature surprised me.  I tend to enjoy Lamar’s more demanding artistic choices, not least the ten-plus minute journeys of “Sing About Me, I’m Dying of Thirst,” and, to a greater extent, “Mortal Man.” While a track of this magnitude was nowhere to be found on Steppers, it should be noted that “Mother | Sober” is the longest piece here at just under seven minutes.  Trip-hop, Portishead, and Gibbons all have a bit of a ‘love-it-or-hate-it’ quality to them, so while this track does not reach the heights of “Mortal Man,” it has a similar, challenging feel to it that I crave.

The fact that Gibbons can be heard on this veritable magnum opus of  Steppers, then, is telling.  It seems to suggest that this track will be an iron-clad moment in time for years to come, much as Dummy is almost thirty years on.  Is it the biggest banger of the album?  No.  In fact, I doubt it will be the one track that most people will remember off of it.  So what?  For those generous enough to turn a willing ear when it comes on, little else on these two discs will satisfy. 

Eckhart Tolle - German Author and Spiritual Teacher.

I found DAMN. to be lacking a bit in pushing the envelope with eccentric ideas and feature selections, which made Tolle’s voice all the more enjoyable upon first listen.  Not long ago, I read a book of his, A New Earth – which I finished in a day.  Its effects on me were at once profound and fundamental.  It’s a “self-help” book, but that’s too cheesy a descriptor – it lifted me up and challenged me to look at the deepest parts of myself.  That Lamar laced Tolle’s voice into this body of work is no accident.  I remember first hearing this album front to back and suddenly recognizing the sound of Tolle talking about the “pain body,” a topic that A New Earth covers frequently.  I perked up in surprise, pleased that this album had a brain of such magnitude complementing its creator’s.

While Mr. Morale & the Big Steppers is a fantastic album, part of me doubts that time will be as kind to it as it has been to, say, To Pimp a Butterfly.  Sometimes, however, perfection and 100% ass-kicking misses the mark.  To have two voices on this album that convey such a vulnerability means more to me, in many ways, than a track that breaks its back to knock me flat out on the pavement, like “King Kunta” for instance.  Admitting one’s flaws (and one’s love for that most angelic of comedown siren calls) allows for a special kind of love for Lamar’s newest to blossom as the weeks following its release roll by.     


Tyler Roland is a staff writer.


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How “Pieces of a Man” Became the Socially-Conscious Voice of a Generation

 
 

by Asher Ali

When George Floyd was murdered, Americans dusted off their shoes and marched to fight for justice in a system that was ever-more glaringly built on discrimination and racism. Many different phrases and taglines were prominently featured at the forefront of 2020’s push for change, namely among them a particular truism first uttered from the mouth of poet and songwriter Gil Scott-Heron.

“The Revolution Will Not Be Televised” is one of the most used and also distorted lines in times of tumult, and it originates from Scott-Heron’s prominent song of the same title. First used as part of his introduction to his inaugural album Small Talk at 125th and Lenox, the song made greater waves on the Chicago native’s second project, Pieces of a Man in 1971. 

The album became an underground success with its jazz poetry breaking down the perspective of a beleaguered man desperate to break free from the chains of oppression. In particular, “The Revolution will Not Be Televised” has been at the vanguard of fights for social justice from London in 1983 to Mumbai in 2009. 

The album as a whole has also remained consistently relevant to this day through the instrumental impact it had in establishing the sound of hip-hop and jazz rap. Scott-Heron never agreed that he was the forefather of rap, calling his association with the genre “a mistake,” but the state of hip-hop today would be unfathomable because of who the poet and the famous Pieces of a Man inspired. 

The groundwork of the album’s sound is laid out by jazz composer, keyboardist and producer Brian Jackson who was a decade-long collaborator with Scott-Heron. His wavy drums, flute and keyboard sounds served as simply a backdrop to Scott-Heron’s whimsical dictation, which was a more novel concept of the time as it gave the lyrics space to stand out on their own instead of forcing them to meld together. 

The juxtaposition of gentle rhythm against fluid, yet hard-hitting lyrics inspired Ali Shaheed Muhammad of a Tribe Called Quest to seek out jazz samples to put up against the bars of his fellow group members. Muhammad got together with Jackson in 2021 for a collaborative jazz project, but as a fan of Jackson’s in the early 90s, Muhammad emulated the sonic ideas from Pieces of a Man in a range of Tribe tracks, from “Excursions” to “Keep it Rollin’”. 

Free expression of difficult themes was also championed on the album by Scott-Heron and also became a distinguishing factor for A Tribe Called Quest as the group ascended. Even in their younger years, the young emcees of Q-Tip, Jarobi White and Phife Dawg were politically and socially outspoken, talking about xenophobia, veganism and religion in their rhymes. Scott-Heron’s grand influence on hip hop has helped some deem him as the progenitor of the genre; a hard nomination to argue against when you pay attention to how much he’s influenced perhaps the greatest zeitgeist in the genre’s history. Kanye West was maybe one of the most outspoken musicians in the early 2000s, both inside and outside the studio, as the mutual Chicagoan saw his genius as a reincarnation of what Scott-Heron had preached before him. 

West has always been proficient at analogizing tropes in the commercial world to dig at something deeper within the human condition, something Scott-Heron was masterful at doing in his poetry as well. Kanye gave clear credit to this on Late Registration’s “My Way Home” which sampled “Home is Where the Hatred Is” from Pieces of a Man, but in a way that was unique for West’s production style at the time. 

Instead of chopping it to pieces and reverbing the song to make it beautifully unrecognizable, West loops the hard-hitting piano chords from the song leaving it nearly untouched, while then featuring Scott-Heron’s powerful vocals at points to break through the bars that both West and fellow Scott-Heron studier Common are laying down. 

West’s track concludes with 44 seconds of unbroken phrase from Scott-Heron’s classic, where his powerful voice echoes a sentiment about how returning home after suffering can cause more pain. The world knows Kanye West to be someone who rarely lets others tell his own story, yet here Ye was clearly proud to let someone of Scott-Heron’s pedigree describe how he felt. 

On Late Registration’s very next song “Crack Music”, Kanye put down an introspective and socially conscious line right out of the Scott-Heron handbook where he said, “You hear that? What Gil Scott was Heron / When our heroes or heroines got hooked on heroin.” Conveying a period of time so vividly is incredibly emblematic of what Scott-Heron was known for, and not only Ye, but Kendrick Lamar out of Los Angeles was able to articulate deep personal narratives in rap, much like the spoken word of the renowned jazz poet. 

Much like how Pieces of a Man tells the story of Scott-Heron and his father trying to escape cultural discrimination and injustice, good kid, m.A.A.d city was Kendrick’s tale of how he tried to overcome poverty and extreme dysfunction as a kid living in Compton. Kendrick’s prose would only become more poetic in To Pimp A Butterfly as he ornately paints a tableau of how this country tries to break Black Americans in hopes of conformity. It’s an expansion of the themes expressed in the interpersonal story of Pieces of a Man

From “The Revolution Will Not Be Televised” to “Peace”, the sounds, rhythms and themes of Pieces of a Man are the ideals that have underpinned hip-hop since DJ Kool Herc. And as recently as 2020 when the ugly head of racial inequality was front and center in this country, the message of Scott-Heron’s art resurfaced in full bloom. Perhaps nobody in modern rap has embodied how the duality of Scott-Heron’s message still resonates with the world today quite like Freddie Gibbs. The gangster poet first used the line, “The revolution is the genocide / my execution might be televised,” in Alfredo’s “Scottie Beam” and later on released his own rendition of the soulful and sorrowful “Winter in America” which Scott-Heron and Jackson wrote as they saw first-hand how democracy can fail this country. 

The best art is that which transcends time with the message it brings, and Pieces of a Man has not just reached multiple generations but inspired them too socially and artistically.


Asher Ali is a staff writer.


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A Dynamic and Dynastic Duo: How Snoop’s “Doggystyle” Shaped West Coast Rap

 
 

by Giovanni Recinos

After The Chronic by Dr. Dre was released on December 15, 1992, Death Row Records took over hip-hop.

It introduced the world to a powerful crew of rappers and performers such as Daz Dillinger and Kurupt (otherwise known as Tha Dogg Pound), Nate Dogg and Lady of Rage. While The Chronic was technically Dr. Dre's project, many of its most memorable moments were attributed to Dre’s trust in his then new and most popular protégé, Snoop Doggy Dogg.

Snoop Dogg would become an instant icon for his refreshing rap style, consisting of smooth flows paired with often violent or rough street themes. After the release of the instant classic that was The Chronic, people highly anticipated the release of Snoop Dogg’s own debut album, Doggystyle.

We will be comparing these two projects often, as Doggystyle is in many ways just a different flavor and portrayal of the same goals as The Chronic. For example, both projects focused on one Death Row member, but both were still flooded with in-house and affiliate features. Both of the projects were overseen and finalized with Dr. Dre as the head producer and both also shared similar controversy for their misogynistic and often graphic crime related lyricism.

Due to the high demand of the project, Doggystyle would eventually be rushed by its distributors and would be released on November 23, 1993. Despite being “rushed” the album within itself is a high feat, including stand out verses from the entire Death Row posse, catchy club bangers and aggressive storytelling of gang lifestyle. In fact, it was such a high feat that for the time it was the fastest selling rap record. Not just for a debut rap record, but for any rap album up until its release.

While The Chronic introduced G-Funk, Snoop Dogg helped it grow and blossom beyond, into further experimentation. The sound of Dr. Dre’s debut was much harsher in production, with often creepier loops and more in-your-face instrumentation, which would pair well with Dr. Dre’s confrontational and straightforward delivery. While Doggystyle had its own spine-chilling moments including the tracks, “Serial Killa” or “Murda Was the Case,” a majority of the album would feel more rhythmic and bouncy to couple with Snoop’s seamless flow.

The influence of Doggystyle would bleed far within hip-hop, starting at Death Row Records. With Snoop Dogg playing a huge part on Tha Dogg Pound’s debut, Dogg Food, by not only making multiple appearances on it, but also through an obvious influence from Doggystyle. Much of this stemming from the fact that Tha Dogg Pound’s, Daz Dillinger played an extremely vital role in producing the backbone for some critical Doggystyle tracks, including the controversial club banger, “Ain’t No Fun (If The Homies Can’t Have None).”

2Pac’s classic record, All Eyez On Me, would also be affected by not only Doggystyle, but also by Death Row as a whole. Many of the album's tracks would be produced by Daz Dillinger as well, further pushing this G-Funk sound. The album would carry over much of the catchy Death Row songwriting, which was pioneered by Snoop Dogg especially. Themes on 2Pac’s album often involved sex, partying and a gangster lifestyle, in the same vain as Snoop’s classic. Though it should be mentioned that Snoop’s style would not be praised solely in the West Coast, as artists such as Ol’ Dirty Bastard and Notorious B.I.G. (even despite the beef) would praise their styles.

Beyond the nineties, the influence of Dre and Snoop would not come to an end. While mostly with Dr. Dre to thank in terms of their success, Snoop’s style would bleed into some of the next generation of Dre’s pupils. Artists affected would include Eminem, 50 Cent and The Game. Stylistically, some could argue that some of the most popular hooks in songs like 50 Cent’s, “In Da Club” or The Game’s, “Hate It or Love It,” originate from Snoop’s songwriting ability and ability to blend the sonics of “authenticity” with the ear for “radio friendly hits.”

50 Cent in particular is often credited for having a great amount of Southern influence in his music, which is also true. But Snoop had his own influence on the South. After leaving Death Row Records, Snoop Doggy Dogg would don the shorter and more common, “Snoop Dogg” with his switch to No Limit Records. At No Limit, Snoop would assist during some of the most critical and most popular years of the label. These years would be innovative for the South, with the label playing a huge era of growth for sub-genres that would eventually lead to sounds and genres such as trap. Many of these sub-genres would have great effects on the mainstream, today especially.

Long story short, whether directly or indirectly, Death Row, Snoop and Doggystyle in particular would have a great impact on the hip-hop music of all coasts and on both the mainstream and underground of today.


Giovanni Recinos is a staff writer.


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How Travis Scott Introduced the World to the Rap Rockstar with “Rodeo”

 
 

by Miles Hagan

Before the Nike collaborations, McDonald’s deals, and hit records, Jacques Bermon Webster II was a teenager making beats out of his mother’s home in Houston.

To fully understand Travis Scott’s greatest work to date we must first examine the foundation, the days before Rodeo. After dropping out of college without telling his parents, he would move to New York then LA sleeping on couches and paying for studio time and flights with money he was getting for books and food. His parents would eventually figure out his scheme and cut him off when they popped up at his UT San Antonio dorm that he abandoned months ago. Ambition, confidence, and at this point his back being against the wall is what allowed him to create songs that would eventually get him noticed by the likes of T.I. Soon after he found himself back on a flight to New York City to work on the Cruel Summer Sessions with none other than THE college dropout himself, Kanye West.

From here Travis would go on to release his first two projects, Owl Pharaoh and Days Before Rodeo. He was named a XXL Freshman in 2013 and was recognized by most as Ye’s prodigy. His early music has a dark and muddy southern influence with a wide range of features from Migos and Meek Mill to James Fauntleroy and Bon Iver. His talents as a producer is what originally got the music community interested in him, so production is at the forefront of all of his work. Songs like “Upper Echelon”, “Mamacita”, and “Sloppy Toppy” showcase his acumen for hit making and thumping production, all while being just lyrical enough to not get him crucified by the older hip-hop community. While these are all excellent, a track like “Bad Mood Shit on You” is what was truly an example of the greatness that Travis would deliver only a year later.

What Rodeo created was the rap rockstar. SoFaygo, Lil Uzi Vert, Playboi Carti, Don Toliver as well as many others have been able to add a whole different element to their rap persona because of La Flame. This was the first time in Travis Scott’s career that both the music and the crowds were large enough for his live performances to reach their full potential. It is very fair to say we may never see concerts like this again.

Rap and Hip-Hop culture has always been about being cool. Oftentimes this doesn't mean jumping in mosh pits and walking out of concerts with your clothes dirty, but that is exactly the energy Travis brought back to the genre. Today, almost every rapper is calling for the crowd to open up the pit at their shows. Not only that but this trend has caused artists to make songs that perform better in live settings. 

For an artist as talented as Travis Scott was from an early point in his career, especially from a production standpoint, most of their improvement can be done in engineering and curation. That is exactly what this album was for Travis. The sound is still dark and dynamic, but during moments like “Antidote” that creativity and energy becomes anthemic. He is no longer the mysterious outsider but rather the rager we have become so familiar with. Travis had repeatable hooks on Rodeo, so it was much more feasible to play songs like “Nightcrawler” in clubs and parties as well as in the mosh pit. Upon the record's initial release and during its lead up, it felt as if Travis was becoming the voice of the youth. Which is exactly what he speaks about on the opening track. A key to him doing this was Kid Cudi. 

 As we know it in 2022 Travis has a signature hum on tracks that is almost more recognizable than the one he modeled his after. Back in 2015 was the first time we had heard someone successfully execute such harmonies since Cudi, and he was using a heavy auto tune. Fast Forward to modern day and the majority of young rappers rely on some sort of autotune to achieve a melodic feel to their tracks.

This is the norm. Going back and listening to Rodeo it is interesting how at that time they said Travis was relying more on his autotune than his rapping. In reality these are some of the most innovative and impressive flows and bars in his catalog. On an album filled with features there are no songs when it feels like he is the weak link, and on several occasions he has the superior performance to some household names. This versatility is what allows him to trade verses with The Weeknd on the criminally underrated “Pray 4 Love.”

Rodeo is representative of the peak of what Trap music has been. For years the likes of Future, Gucci Mane, Young Thug and others released projects that told stories of the streets of the South over aggressive base finding flow pockets that most rappers could only dream of, and then even still could never execute. This music dominated their region and every strip club, and is the reason Future claims he is bigger than Jay-Z in the streets. The problem is that that sound had not translated to major critical acclaim or chart topping success.

Days Before Rodeo is where Travis first really showed his ties to the Atlanta Trap scene with features from Young Thug, Rich Homie Quan, and Migos. The only difference is this time he brought Justin Beiber to the trenches. On top of continuing with many of those same features on his debut, he also had ATL legend T.I. narrating the project. 

What Travis Scott did with Rodeo was take the essence of the more traditional trap sound and couple that with more cinematic elements from Mike Dean and Kanye. The music then elevated to superstar levels when his performances of this era became the stuff of legend. While all Trap in 2022 doesn’t sound like Travis Scott, he showed both artists and listeners all that it could be with unlimited resources. What he did to legitimize the subgenre to critics and the causal consumer can not be overlooked.


Miles Hagan is the co-founder of StereoVision.


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Behind the Boards: Zara616 shares tips for up-and-coming producers

by Patrick Mazara


My name is Patrick Mazara, professionally known as Zara616 and I am a producer from Grand Rapids known for my work with well-established artist such as Skilla Baby, Baby Smoove, Jdot Breezy, Baby Money, YN Jay and more. I’ve always been big on growth and I love to see people, especially producers, thriving so I wanted to take the time to drop some free game on how in a year I built my name and began solidifying my spot in the producer game with “The Grease Guide.”

the grease guide:

step 1: BRAND

Understand that you are your brand. Your producer tag is crucial, especially when starting because it can direct people towards more of your work. When it does, you should make sure your social media accounts reflect you as a producer to maintain their interest. I went about growing mine by providing my audience with authentic content of video edits to my beats that would keep their interest and later on I allowed people to put a face to the name by also posting myself. To continue to build your brand, my advice is to also invest in meeting artists in-person, advertise yourself and your beats and finally, stay consistent.

step 2: publishing and beat store

Get your publishing together by creating a BMI or an ASCAP so that when the bigger placements do come, you’re eligible to sign the paper work. If you make music you can still register your music so it works if you also rap/sing. Do keep in mind that publishing and royalties are not the same thing. If you produce for artist that are signed to a major label, make sure you should be getting an advance, net artist royalties and publishing. Do not sign a bad deal but do not be ungrateful especially if the terms you’ve signed and advance being given is something you do not have. That especially goes for loop-makers. Lastly, look into creating a beat store such as Airbit and Beatstars so that you’re audience can both listen to and purchase your beats.

step 3: networking

Networking is one of the most crucial steps! Your skill will only get you so far and if you have no way of having it heard, you won’t get any placements. So network with producers, work with the smaller artist in a camp and soon the bigger artist will want to work with you because they hear what you’ve provided for their mans.

step 4: be geniune

Stay genuine. When you’re so hungry for success, you tend to just jump the gun. But staying genuine and realizing people are still human is one of the best things you can do. I personally get tired of people trying to work before even forming a connection, I know engineers feel the same because people attempt to use them for placements, yet don’t even form any kind of bond first. Have a respectful approach, don’t blow them up, but show you genuinely admire their craft or love their artists’ sound and your time to work with them will come.

step 5: patience

Understand that your time will come. Do not be envious of another producer getting back-to-back placements because they worked just as hard if not harder to get to where they are. Take your time and develop your own sound. I recommend making a single drum kit with all of your favorite sounds and only using that one. In a few months you should be able to play your beats and tell that every beat has some type of similarity that people can recognize and say you produced it.

step 6: business

Do not take things personal. You have to understand these people do not know you. They aren’t obligated to respond back or rap to your beats. If you blow up and rappers you wanted to work with finally hit you back, do it! You’ll miss out on the opportunity if you decide to be petty because if they came to you, they’re more likely to take you serious.

step 7: consistency

Work hard and be consistent. If it was easy, everybody would do it. As long as you’re constantly sending beats out and working with producers, your chance of a placement will only keep increasing so stop just sitting on beats. Send the same ones out until they get placed, have some versatility so you aren’t confided in a box. Invest in going to studios or even running ads on your posts because you never know who could see it.

step 8: manifestation

Manifestation has gotten me a long way and can be a very in depth topic. My advice is to believe yourself and be grateful as if you’ve already accomplished what it is you want to accomplish down the line. We constantly tell ourselves negative things and that’s the reason why it happens but if we flip that around and speak positive affirmations, only speak good things would the good not come to be? I always tell my peers to be grateful, and that even if it isn’t something you have just yet, believe you have it. By having that energy of gratefulness you increase your frequencies and that allows your manifestation to find its way into your life and when it does you can truly be grateful.

Overall, there’s a lot that comes with being a producer and how far you make it honestly just reflects your determination. No matter what just keep it going. Especially when you don’t feel like it because that’s when the placements and opportunities appear. Stay genuine, be authentic, make sure you create what you want to and not what others want, prioritize your mental health, and just be appreciative of everything, even if it’s just a like on a beat you put on YouTube, appreciate it.


Zara616 is a hip-hop producer. Follow him on Instagram, Twitter, and YouTube.


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Boldy James is strictly business on new album “Killing Nothing”

 
 

by Sydney Fluker

Boldy James does not waste time. 

Six months after dropping “Super Tecmo Bo” with frequent producer The Alchemist, James is back with the full length project “Killing Nothing.” Produced entirely by Los Angeles clothing and production collective Real Bad Man, “Killing Nothing” shows that even after over a decade in the underground game, James is still continuing to rise. 

While James’s most notable works come from The Alchemist, “Killing Nothing” is his second project with Real Bad Man after finishing out his four-project run in 2020 with “Real Bad Boldy.”

“Lyrically, a lot of rappers are so caught up in what everything thinks they’re supposed to be doing, that they don’t kill records anymore,” James said on his new record. “I feel like even though I don’t make the biggest energy records, or club records, for girls to shake their ass too, I feel like I got the most consistent flow in the game… There are others who try their hardest, but they ain’t killing nothing or letting nothing die.”

Everything he said can be felt through the record.

Echoing D.J. Premier’s production on “N.Y. State of Mind” on opening track “Water Under the Bridge,” James wastes no time setting up the album for what he’s known for — tight, almost punch-like bars about drug trade. Despite lacking the vocal range found in rappers like Childish Gambino and Drake, James’s monotonous vocals are still notable. 

No time is wasted throughout the album  — James keeps it short and sweet, ending songs early when the story is told and relying on lyrical flow to deliver his message. Staying true to himself, there are no overly flashy choruses or background beats, making his music feel personal to him and with each song taking the listener on a journey through various successful drug trade experiences.  

While there are no outright earworms, some tracks are catchier than what one would expect from a previous James album. “All the Way Out,” one of the two singles from the project, feels more upbeat than a normal Boldy beat, but he holds it down with bars like “Airing shit out only way I know how to vent.” On “Ain’t No Bon Jovi,” James tackles it alone, spitting over the soulful Madlib-esque beat with a smooth flow that’s riddled with hip hop references. 

“Medellin” features an unexpectedly catchy chorus and jazzy background instrumentals, with CRIMEAPPLE almost outshining James with his Spanglish feature. “We the Medellín, while these n***** just be medellin,’” will probably get stuck in your head for hours, but the subtle reference to the Medellín Cartel led by famous drug lord Pablo Escobar is a true Boldy move.  

On “Cash Transactions,” the chorus is catchy but simple and just about sums up James’s entire discography — “I’ll probably never love this rap shit more than these cash transactions/I got a passion for sellin’ drugs.” James leaves no room for confusion about what he does, owning the good, bad and ugly that comes with drug trade. 

The second half of the album brings it back to Boldy, where he goes solo for the final six tracks. Real Bad Man’s diverse production keeps it lively, providing steady beats for Boldy to body alone. Despite not having a ton of records out, Real Bad Man and Boldy James have apparent chemistry that will hopefully return in the future. The mysterious beat on “Sig Sauer” is the perfect background for James to deliver sharp bars about his version of success, with “Amiri denim with the clip hanging/See the strap pokin’ in my Chrome Heart.”

“Killing Nothing” shows the beauty of Boldy James — despite the rate at which he releases mixtapes and albums, nothing ever feels repetitive or reused. Throughout his discography, he holds his own against impressive features and notable producers, building a name for himself as an active rapper addicted to the game. Forever original, James will continue to surprise and thrive in the underground. 

favorite tracks:

Medellin (feat. CRIMEAPPLE)

Cash Transactions (feat. Knowledge The Pirate)

Sig Sauer


Sydney Fluker is a staff writer.


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A Closer Look in the Mirror: “Mr. Morale and the Big Steppers” Reviewed

 
 

by Luke Modugno

Kendrick Lamar is a natural born leader. When he speaks, people listen, and for good reason. Since the release of his 2015 magnum-opus To Pimp a Butterfly, Lamar has positioned himself to be the quintessential voice of insightful social commentary in contemporary rap. Focusing on attacking systems of institutional racism in America and across the globe, Kdot seldom used his Pulitzer Prize-winning pen to explore the complexities of himself. That is, until the recent release of the Compton rappers fifth studio album Mr. Morale and the Big Steppers.

After a grueling 1,855 day hiatus, Lamar has finally made his return with a 18 track collection of reflective ballads focusing on his childhood, identity formation, insecurities and the vastly broad spectrum of the human experience. 

From the first seconds of the record's cinematic opener “United in Grief,” it’s clear that Lamar is ready to take yet another step off of the preacher's soap box and shift his musical focus to himself, a journey of inward meditation that began with DAMN. Lamar's dizzying flow accompanied by frantic drums allow Kdot to divulge about his struggles with mental health, the pitfalls of fame and his reliance on religion to get him through a turbulent five years of solidarity. “I went and got me a therapist I can debate all my theories and sharing it, consolidate all my comparisons, Humblin’ up because time is imperative, I’m starting to feel like there’s only one answer to everything,” Lamar raps on the track.

Over the course of his career, Lamar’s discography has been used as an educational reference point in the rap community. Whether he was analyzing African American life and culture on To Pimp a Butterfly, or allowing listeners a glimpse into life in Compton on records like good kid, m.A.A.d city, Lamar’s music sparked meaningful dialogue on topics other than himself. The mirror has been decidedly turned toward Lamar on Mr. Morale and the Big Steppers, allowing the record to be by far his most vulnerable, brave and well-written. 

Instead of anointing himself as the leader of a generation as seen on To Pimp a Butterfly, Lamar makes it clear that his flaws, blemishes and vices simply make him a representation of “all of us,” a message plastered across his recent standout single “The Heart Part V” and even his alias for this record: oklama. In the Native American dialect of the Choctaw, “Okla” means people, while the definition of “ma” in the language is utilized when addressing someone, such as “my lord,” leaving the combination of the two to mean “my people.” Tying this motif together is the cover art of the record, showing Lamar sporting an iced-out crown of thorns, a biblical reference to the crucifixion of Jesus Christ. In Christian dogma, Jesus was sent by God as a holy mediator between the heavens and humanity. Christ was both human and God, allowing him to relate to human experiences and identify with all of us. Kendrick is using his God-given ability as an artist to represent humans, their perspectives, insecurities, flaws, and relating to the human condition in a similar vein to Christ. It’s a level of writing, attention to detail and nuanced insight we’ve never seen from the emcee.

Across the rest of the record, Lamar dives deeper into what it means to be of flesh and blood. From his brilliant reframing of childhood trauma and “daddy issues” on tracks like “Father Time” and “Mother | Sober,” poignant and brutally honest representation of the duality love on “We Cry Together” and “Purple Hearts,” to his attack on virtue signaling and idolization of celebrities on “Savior,” Mr. Morale and the Big Steppers is Lamar’s most universally relatable album to date. 

Sonically, this record is a deeper exploration of the visceral trap aesthetic that dominated much of DAMN. It’s clear Lamar’s cousin, Baby Keem’s ascension and carved-out experimental trap niche has influenced Lamar’s artistic direction here, producing brilliant moments as well as derivative ones. The guest list on Mr. Morale and the Big Steppers assists Kdot in his trap ventures effectively, as appearances from Kodak Black, Baby Keem, Sampha, Summer Walker, Blxst and Amanda Reifer enhance their respective songs. With production credits belonging to The Alchemist, Pharrell Williams, Keem and Sounwave, experimentalism is dabbled in but never fully produced behind the boards, leaving something to be desired.

Kendrick Lamar’s artistry has progressed past the point of a one week, 800 word review. Over the coming weeks, months and years is when we will truly be able to unpack the complex piece of art that is Mr. Morale and the Big Steppers for its deeper themes. For now, it’s safe to say that Lamar has delivered yet another distinguished body of rap music that will be cherished, studied and held in high regard. 

favorite tracks:

United in Grief

Father Time (feat. Sampha)

Purple Hearts (feat. Summer Walker & Ghostface Killah)


Luke Modugno is the editor-in-chief.


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Diving Into the Swamp of El “Cocodrillo Turbo” with Action Bronson

 
 

by Sydney Fluker

Crocodiles, squealing pigs, wrestlers and an out-of-this-world protagonist — what else should we expect from the creative mind of Mr. Baklava?

Action Bronson has established himself as one of the greatest creators of this time, tying together the worlds of food, fragrances, acting, writing and self-improvement. Hailing from Flushing, Queens, the city’s influence on Bronson rings clear through his music as he stays unafraid to take risks and live his truth. Cocodrillo Turbo is the result of Bronson being in a place where he can be himself creatively, bringing to life an action-filled album that still features his classic allusions to all sorts of athletes and New York sports teams.

Summoning a range of producers to execute the mission, Bronson’s experimental Cocodrillo Turbo plays out like a psychedelic cowboy film in audio form. While the background noises set the scene, Bronson’s absurd characters live the story with an unapologetic style that dares to be skipped.

“I love to get experimental,” Bronson said in an interview with Complex. “I feel like I’m known for that. One of my attributes is beat selection and off-kilter rhythms, and being able to flow and fucking finesse anything to make it sound crazy.”

Cocodrillo Turbo is proof that Bronson is a master of his craft, as he makes and then glides over gaudy beats that don’t seem much like beats at all.

Bronson welcomes more features onto this album than its predecessor Only for Dolphins, bringing back Mayhem Lauren and Hologram and welcoming Conway the Machine and Roc Marciano. Yung Mehico of Bronson’s live band “The Special Victims Unit” lends him another killer saxophone piece, helping Bronson sign off the album with “Storm Of The Century.”

The movie-like album starts with a bang as “Hound Dog” focuses on setting the scene for the psychedelic Indiana Jones character Bronson emulates. With more crocodile screams and high-pitched crashes than words, producer Daringer helps set the vibe for what’s to come: a roller coaster of action underscored by a mix of beats ranging from traditional country to Arabian instrumentals.

Cocodrillo Turbo weaves in and out of action, moving from gloriously chaotic “Tongpo” to the more reflective “Estaciones.” Bronson’s experimentalism screams through “Tongpo,” one of the two Bronson-produced tracks, as monstrous growls and a whining saxophone highlight Bronson and Conway’s laid back delivery. The two tracks also feature conversational riffs that give “Cocodrillo Turbo” a cinematic feel. Conway matches Bronson’s notorious wittiness in “Tongpo” when he delivers “I feel like Cuomo, I see titties, I'm like, "Let me grab it" (Come here)/Then I said I'm not a pervert, I'm just half Italian (Hahaha)/Aye, why y’all laughin?” before Bronson goes on to interrupt Hologram’s initial delivery in “Estaciones.”

As what feels like the mirror for “C12H16N2” of Cocodrillo Turbo, The Alchemist’s production on “Estaciones” gives a sense of maturity to the album while staying true to the absurdity of the theme. “Estaciones” is the reflective portion before the protagonist begins his true journey, as Bronson opens in third person with “and now coming down the aisle/Accompanied by no-motherfuckin'-body, it's young Bronny.”

El Cocodrillo’s adventure kicks off after “Estaciones”, dropping bars in “Jaws” and “Subzero” over Alchemist beats that feel like video game background music for country and aquatic themed mini-games, respectively. Despite the funkier background, Bronson’s lyrics are more reflective and progressive than previous albums, rapping on Jaws “All my family immigrants/Mixed with cinnamon and allspice” and on Subzero “Easily triggered by old trauma (true), motherfucker/And you know I voted for Obama.”

In “Zambezi,” Bronson and Roc Marciano glide over Stephen Gray’s “Bulldozer,” making use of its heavy percussion and Santana-like guitar to nudge the album to a close. Followed by the upbeat piano of Eddie Floyd’s “Lay Your Loving On Me,” “Ninety One” brings the fun adventures to a close before “Storm Of The Century” wraps up the album with a beautifully tied shiny gold bow. Produced by Daringer and Yung Mehico, El Cocodrillo’s journey comes to an end here, as Bronson delivers confessional-style bars accompanied by Yung Mehico’s incredible saxophone solo.

El Cocodrilo stays consistent throughout the album, maintaining flow and theme over a cacophony of sounds that sometimes shouldn’t work, but does. Cocodrillo Turbo is Bronson at his rawest self — ingenious and electric, holding nothing back in the name of ultimate artistic exploration.

favorite tracks:

Estaciones (feat. Hologram)

Zambezi (feat. Roc Marciano)

Storm Of The Century (feat. Yung Mehico)


Sydney Fluker is a staff writer.


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A Chemistry Unbound by Temporal Constraints: “No Fear of Time” Reviewed

 
 

by Giovanni Recinos

After 24 years, the famous rap duo Black Star returns with their new project, No Fear of Time, which is exclusively on the Luminary Podcasts Platform. The duo consists of Brooklyn’s Yasiin Bey (previously known as Mos Def) and Talib Kweli, but this time around they are joined by the legendary producer, Madlib. The two are recognized legends for their contributions as both a group and as solo artists. With Mos Def’s Black on Both Sides, being a great highlight that introduced a lot of experimentation into the hip-hop realm that would have an obvious influence on experimental artists such as JPEGMAFIA and Mach-Hommy. Both Talib Kweli and Yasiin Bey have remained fairly relevant in the industry, venturing into other forms of entertainment over the years such as: podcasts, and acting. The project is a great example of reinvention over recreation, with the two venturing into much different territories of sound when compared to their self-titled last effort.

As always, the duo delivers quality in all realms, whether it be in their lyricism, in their complex flows or in their creativity. No Fear of Time is vastly different from their other effort, avoiding a lot of the issues that can be associated with trying to reach a new height with a sequel or follow-up project. The project as a whole feels lost in time, in ways that work in their favor and in others that don’t necessarily. At times, they make recognition of both their ancestry and the continuous movement of space and time, even beyond our livelihood. As the duo would say, the project delivers that, “time is relative and the truth is everlasting.” Playing on this, the album feels spacious, yet isolated, as if you're floating through time and space.

The two as usual cover topics with unique vocabulary and an obvious thirst to teach the truth with their often stream-of-conscious style of rapping on the project. This is represented in lines such as, “atrocities committed in the name of owning property, monopolies.” Though gems of this knowledge are spread throughout the entire album, they are delivered in a somewhat messy fashion, with most songs feeling like the two are just freestyling great verses without a set destination or vision in mind. This feels like underutilized potential considering the massive growth of the two artists since their debut project.

The duo contrasts well both sonically and topically, with Yasiin Bey being great at abstract performance and often switching from singing to rapping seamlessly. Talib Kweli on the other hand, provides a more traditional balance to this chemistry, as he’s still rapping to the same standards of other New York legends such as your Jay-Z’s, your Prodigy’s and your Nas’. This quality remains relatively consistent throughout the album, with “Yonders” being a particularly standout and chilling performance from the two with lines like “Scarface chainsaw Miami got drapes drawn. Halloween, egg yolk, mustard gassing their face off.” Though this chemistry remains true, the limits of the duo seemed to not be pushed and kept in a very safe spot. Especially when considering the amount of experimentation, we’ve heard from Yasiin Bey over the years. 

The project also recognizes some of those vast changes in their artistry and in the industry over those twenty-four years. Similar to Madlib’s last collaborative effort, Bandana, the project often feels stylistically bare and simple in its production, with an often heavy and raw vocal delivery. To add onto this, Black Star’s sound this time around seems closer in relation to artists such as Mach-Hommy, Earl Sweatshirt, and Westside Gunn. This comparison is especially relevant when considering the track “My favorite band” is actually the same beat used for Westside Gunn’s “Ferragamo Funeral.” Though these are not bad comparisons, in many ways Black Star lacks a lot of its own self-identity when venturing into these new sounds. 

Though this project still has the high-quality production, sequencing, and use of samples, it lacks a lot of Black Stars’ own unique charm and complimentary with Madlib’s production. It almost feels like the beats were pre-made, and not made specifically with the Black Star brand and themes in mind. This separates the level of the project from that of other Madlib produced classics such as Madvillainy or Piñata. I would still say that this is still a very strong project for Black Star fans, Madlib stans, or those who may follow experimental artists such as Mach-Hommy.

Favorite Tracks:

Sweetheart. Sweethard. Sweetodd.

Yonders

No Fear of Time (feat. Yummy Bingham)


Giovanni Recinos is a staff writer.


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Continuation of Excellence or Lack of Innovation? “It’s Almost Dry” Review

 
 

by Asher Ali

Pusha T’s status as one of the most preeminent figures in “cocaine rap” has been in the work since he went under the moniker of Terrar as one half of the duo Clipse. Layered over beats almost exclusively produced by none other than Pharrell Williams, Terrance Thorton and his brother Gene slang bars like they were on a street corner.  

Push then caught the eye of Kanye West, and after signing with GOOD Music label in 2010, Thorton was promoted to company president two years later, and has been guided by Ye’s production and industry insight to a fruitful solo career. Push’s “DAYTONA” in 2018 was an elaborate composition arranged by West that took Push’s sound to new heights far and above what other coke rappers were doing then.  

Now, the duality of Push’s past career has conjoined on his newest project “It’s Almost Dry,” featuring six songs produced by Pharrell and six songs produced by West. The two hip hop maestros go toe to toe bringing some of the most solid beats heard this year, but outside of a few of tracks, this album doesn’t advance Push’s sound, much less the sound of contemporary coke rap.  

Pharrell immediately kicks it back to the Clipse days with “It’s Almost Dry’s” first track “Brambleton.” A smooth kick drum driven beat comes with Push’s malfeasance bars that cover his young life in Brambleton, Virginia where his mother worked and his adverse feelings toward ex-Clipse manager Anthony Gonzalez, who aired some dirty laundry with Push in a recent interview Gonzalez did with VladTV.   

Push immediately jumps onto another, more bombastic Pharrell beat with “Let The Smokers Shine The Coupes” where Push paints himself as the “coke game’s Dr. Seuss.” 

The first Ye backed track is introduced third on the track list with “Dreamin Of The Past” which is both lifted and brought down by Kanye. The track soars thanks to a well-pulled sample from Donny Hathaway’s “Jealous Guy” that lifts Push’s fluid drug-laced bars to a euphoric plane. As Push’s final verse fades, listeners are bombarded with an unwelcome verse from West, an awkwardly mixed 30 second feature the West rounds out with an uncomfortable line about how his family is currently unsafe.

Ye once again manages to be the greatest advocate and detriment for Push on “Rock N Roll” the alleged final song with Kid Cudi and West. Once again, a beautifully assembled beat on Ye’s end comes with a heinous guest verse from him, this one sounding more like the nonsensical bars that Kanye gave on the first rendition of DONDA 2. Cudi’s hook sounds muffled and over-produced as well, while Push delivers some strong verses about his premiere status at the top of the rap and the drug-dealing game.  

At his best on this album, Pusha T is elaborating on the narrative of authenticity, or lack thereof, in a world of glamor and fame. The two singles on the project, “Neck & Wrist” and “Diet Coke” address the lengths that people will go to fabricate a glamorous drug lifestyle in order to avoid actual hardships.  

“Neck & Wrist” sees Push and feature Jay-Z spitting over a whining synth and sharp piano key beat while they boast about a lifestyle they live but others pretend to have. HOV’s cutthroat line, “y’all spend real money on fake watches shockingly,” getting to the core of the absurd lengths people will go to construct facades.  

“Diet Coke” then expands on why people aspire to have a certain kind of life but aren’t willing to assume the risks.  

It seems on the latter portion of this project that Thorton lost motivation to push any boundaries however, which is disappointing when listeners come to expect that from him and his pen constantly. Not only did Push lose interest, but it appears Pharrell did too on “Call My Bluff” which is completely dry of energy and motivation.  

“Scrape It Off” is definitely this album’s attempt at a top charting club banger, featuring Don Toliver on the hook and Lil Uzi Vert. Toliver is as reliable as ever giving an ethereal hook, but Uzi phones in his verse and Push doesn’t bring an interesting flow to spice up the track on its back end.  

The final three songs on the albums are decent in their own right, but all come off as watered-down versions of more innovative cuts Push had earlier on the album. Even the final track “I Pray For You” doesn’t do much despite a beautiful intro and a Malice feature to rekindle a Clipse cut.  

“It’s Almost Dry” comes out strong to show that Push is still among the one of the most elite in the game, but a weak back half of the project doesn’t propel him to the new heights that people wanted to see. 

Favorite tracks: 

Just So You Remember 

Neck & Wrist (feat. JAY-Z & Pharrell Williams)

Dreamin Of The Past (feat. Kanye West)


Asher Ali is a staff writer. Follow him on Twitter.


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We Can't be Stopped: Geto Boys' Influence Permeates Through Modern Rap

The Geto Boys is a Houston hip-hop group that is most commonly recognized for their smash hit “Mind Playin Tricks on Me,” released in 1991. However, their true impact on hip-hop culture is often overlooked.

Geto Boys' music laid a lot of groundwork for sub-genres and common topics in hip-hop today such as: horrorcore, mental health topics and mafioso raps. While these topics are much more normalized in today’s hip-hop scene, at the time, Geto Boys were threatened by censorship for their detailed and hardcore lyricism. Despite these challenges, the Geto Boys would be the first to propel Southern artists into hip-hop conversations.

Courtesy of USA Today.

While the group had received many changes to its lineup over the years, the most notable members are Scarface, Bushwick Bill and Willie D. While those names may not click right away, you most likely have encountered all three of these rappers. Scarface, first known as Akshen, is often regarded as one of the greatest rappers of all time. Scarface has offered features to many classic records by rappers including Freddie Gibbs, Jay-Z and Gang Starr. His often direct and dirty mafioso raps worked hand in hand with the adoption of his new stage name “Scarface,” which was inspired by the 1983 film. Most recently, Scarface was featured on part 1 of the Jeen-Yuhs documentary, listening to Kanye West’s “Family Business.”

Bushwick Bill on the other hand was immediately a breakthrough for the industry. Standing at 3 feet and 8 inches tall, “Little Billy” was often the most aggressively twisted lyrically and was notable for his often off-beat delivery. Though, Bill’s most recognizable appearance in hip-hop would probably be his appearance on Dr. Dre’s, The Chronic track “Stranded On Death Row” where Bushwick provided vocals for the intro and outro.

Last is Willie D or the “Gangsta of Love,” who’s lyrics were often regarded as extremely misogynistic, but he should also be noted for calling out the music industry's racist double standards. His most notable reference in hip-hop is probably on Ice Cube’s famous N.W.A. diss track, “No Vaseline.” On the track, Ice Cube quotes Willie D’s lyrics saying, “Willie D told me to let a ho be a ho, so.”

No Radio, Talk show or Magazine: Geto Boys Uncensored.

Though the Geto Boys would originally debut in 1988 with their project, Making Trouble. This album would flop, leading to a change in line-up and of content for the group. With the newly added Scarface and Willie D, their lyrics would shift towards more aggressively detailed lyrics about sex, murder and violence on their second project Grip it! On That Other Level. Though at this point, this was nothing new for the hip-hop genre, as N.W.A. was already going through censorship issues for “Fuck The Police” and their supposed “glorified gangsterism.” 2 Live Crew also had members arrested in 1990 for playing their album which was deemed as “obscene” and therefore banned in certain parts of Florida.

Courtesy of Columbus Calling.

The Geto Boys played their own role in the fight against censorship on their self-titled release, which contained both new and remixed tracks with the help of Rick Rubin. While the project was originally supposed to be distributed by Geffen Records, they refused to release the record stating, “I've never been frightened by a record before in my life, but for me the graphic details of the violence were really frightening. Finally we decided that we have a right as a private company to decide what kind of materials we want to be associated with, and this one, we decided, went too far.”

This project would later be released under WEA (now Warner Music) and would be the only WEA project to be released with an Explicit Content sticker along with this text, “Def American Recordings is opposed to censorship. Our manufacturer and distributor, however, do not condone or endorse the content of this recording, which they find violent, sexist, racist, and indecent.”

The Geto Boys would later call out the racism associated with these choices made by many of the music industry's distributors and manufacturers, as other albums with racist content towards minority groups were not given the same treatment. On their next project, We Can’t Be Stopped, they would call out the racism of the industry that they were being challenged by, arguing “It’s on the news every hour, why can’t I talk about it?” The choice to fight against the industry played a huge role in making music a place of free expression for many artists in the future such as: Tyler the Creator and Eminem.

mr. scarface is back.

Courtesy of Vulture

Springboarding off of the gruesome organized crime motifs of the Scarface movie, along with the creation of the mafioso genre often, the Geto Boys played a huge role in setting the foundation of many elements of contemporary rap. Their debut album, Making Trouble, had already used samples from the Scarface film, but what really made the Geto Boys usage of the film stand out was their track “Scarface.” This track solely featured rapper Scarface, who at this point in his career was named Akshen. After the release of this track, Akshen would officially become Scarface and would later drop his debut album, Mr. Scarface is Back.

This project would really push the mafia aesthetic further in ways that were not really done before in hip-hop. The album cover has obvious inspiration from the film with its use of aesthetics and extreme imagery such as shotguns and cocaine.

While rappers from New York pushed the growth of the genre to what it is today, the Geto Boys and Scarface were some of the first artists to go into topics such as detailed murder and violence. These extremities in juxtaposition with the money received from these criminal activities, would become a huge factor in some of the most critical Mafioso projects such as Raekwon’s, Only Built 4 Linx… or Kool G Rap and DJ Polo’s Live and Let Die. The latter of which both Bushwick Bill and Scarface would feature on, emphasizing their influence on these artists. Without the Geto Boys, it is reasonable to question where the careers of rappers such as Freddie Gibbs, Griselda and Pusha T would have landed topically.

with birth comes death.

“Flashes, I get flashes of Jason. Gimme a knife, a million lives I’m wasting,” said Bushwick Bill in 1989. Since then, the horrorcore genre has grown immensely popular, touching artists such as Tyler, the Creator, Eminem and Three 6 Mafia. The group wasn’t just referencing horror movies, but also pairing it with eerie beats, psychotic mindsets and detailed violent content.

One of their most iconic horrorcore tracks is the track “Chuckie” which samples the 1988 film, Child’s Play. This track features Bushwick Bill solely, with him playing on his noticeably short height, stating, “I told you size wasn’t shit, so I murdered your nieces.” The graphic details related to murder and the abstract stream-of-consciousness on the track would affect the genre heavily, with obvious influence on the writing styles of Eminem’s Slim Shady LP and Marshall Mathers LP.

While this was the case, Scarface’s duality in the horrorcore genre should also be recognized. While Scarface was detailing violence and murder, Scarface was also detailing a more reflective side, often detailing his paranoia and depressions that brought these horrors to his mind. This is best showcased on “Mind Playing Tricks on Me,” where Scarface introduced a lot of mental health related topics to hip-hop and how they have brought out certain grim actions to his life. The Geto Boys overall did a ton for hip-hop and should be recognized for their influence on the trajectory of the genre. Rest in Peace Bushwick Bill.


Giovanni Recinos is a staff writer.


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An Ode to the Rebellious: Odd Future’s Impact a Decade Later

Courtesy of The Independent

Odd Future members pictured: Tyler, The Creator, Earl Sweatshirt, Frank Ocean, Syd, Jasper, Taco, Domo Genesis, Hodgy, Left Brain.

perhaps the most influential rap collective of all time, we examine odd future’s profound effect on the music industry

Every rap purist remembers the first time they heard the expression “Odd Future Wolf Gang Kill Them All.” Beside the fact that LA’s divergent hip hop collective Odd Future’s moto was blasphemous on its own, it could be argued that their unavoidable presence in the early 2010’s rap scene was just as abrasive. For some, the group and their work was akin to that of a petulant child. For others, Odd Future’s polarizing brilliance was simply a continuation of the long-celebrated musical trope of the industry outcast, which has only been further reinforced by their individual excellence in the past decade since their meteoric rise to stardom. 

On the surface, Odd Future simply shouldn’t have worked. For some, the lyrical content of rap music is repugnant as is. For those people, head-huncho and founder of Odd Future Tyler, The Creator’s early material made the ears bleed and the eyes melt. From provocative cuts like “Tron Cat” to grotesquely seminal visuals of the “Yonkers” music video, Tyler and his crew weren’t exactly on good terms with mass music media. “Odd Future and the acts from which they’ve descended make us confront a kind of disgust that is mercifully absent from our everyday lives,” said GQ staff writer Zach Baron back in 2011. “Nobody wants to talk about this stuff, nobody feels comfortable talking about this stuff, because this stuff is awful.” 

With slogans like “kill people burn shit fuck school” it was nothing short of hilarious to see bloggers and writers fall into the same trap set for them by predecessors of provacutering like Eminem. While OF was ruffling feathers in the industry and nationwide, the rap collective resonated deeply with younger listeners. There wasn’t a single day in my middle school experience in which I didn’t see the emblematic donut on a shirt, pair of Vans or “OFWGKTA” scribed via Sharpie onto a rancid bathroom wall. 

Courtesy of Wallpaper Access

For some reason, it makes perfect sense that Odd Future’s sound connected with middle schoolers. Beside catering directly to the mind-numbingly dull middle school brain through profane lyricism, OF’s art had a profound psychological effect on their target market: the youth. Researchers at the University of Glasgow and the Scottish Music and Health Network found that the music children identify with is profoundly influential in helping them develop a sense of identity. “Music can support and enrich the development of a positive self-identity as well as provide confidence, motivation and a sense of belonging,” reads the study. “Music can enhance creative, social and emotional skills. Music can be both a sense of self-preservation and fundamental wellbeing, providing a source of support when youth feel stressed, troubled or lonely.” Adolescence can be a confusing time. In many ways, Odd Future was making music as weird as their audience felt, allowing for a cult community of fans to bloom. 

Enemies of the industry and of society at large have always held a special place in the hearts of music fans. Odd Future is simply a perpetuation of the trend. Seattle punk legends Nirvana had a knack for snatching the ears of the youth via their nihilistic lyricist and leader Kurt Cobain. Cobain’s life pushed him to say things like “I'm a product of a spoiled America,” messages that reverberated with socially awkward 90’s teens and their frustration with society. Although a near 15 year gap exists between their apex’s, the nihilistic messages of Nirvana and Odd Future display the universal appeal of a group fixated on catering to the societally uncatered. “Ultimately the function of art is to express something and move an idea from one person to another, and the tools of that can include revulsion and discomfort,” said Steve Albini, esteemed producer for Nirvana, Sonic Youth and more. It doesn’t stop there, a target market for those who feel disenfranchised by society at large has always existed within the music industry. From the anti-war and hippie teachings of music acts like Jimi Hendrix, Pink Floyd and The Smiths, music has been a historical haven for the societally shunned. While the agendas of these musical icons spanned a diverse blend of issues such as racial equity, capitalistic systems and pointless wars, the central motif of their sonic art was simple: challenging the status quo and questioning if what we consider “normal” really is normal. Although conveyed in a slightly more elegant, albeit less humorous manner, “Another Brick in the Wall, Pt. 2” off Pink Floyd’s legendary 1979 project “The Wall” transmits many of the same sentiments found in Odd Future’s catalog. A fiercely anti-education ballot, Roger Walters and David Gilmour’s critiques of traditional societal expectations and uniformity are only temporally separated from Odd Future’s commentary. 

While many wrote Odd Future’s early success off as a fluke, the transcendent individual talent of OF alumni Frank Ocean, Earl Sweatshirt and Tyler have validated the group’s unique talent for connecting with the human experience beyond being an awkward teen. From the painfully gnarled and distorted production down to the heart-crushingly honest bars, Earl’s 2018 album “Some Rap Songs” sounds what it feels like to be in a dismally depressive state. Earl’s raw and overwhelming poetry on “Some Rap Songs” produced a project that has been widely used by listeners as a musical outlet to their suffering and mental health struggles. “Some Rap Songs” doesn’t have a happy ending, there’s no pot of gold at the end of the black and gray rainbow representative of the albums brief 18-minute run time. It’s simply a 24-year-old going through hell, an anxious cacophony of solace-seeking tracks that are painfully real. 

Love and heartbreak are two emotions that are ingrained in the human condition. The universally recognized sound of heartbreak is Frank Ocean’s 2016 magnum-opus “Blond.” What is there to say about this project that hasn’t already been said? Tracks like “Self Control,” “Ivy,” and “White Ferrari” speak for themselves, as Frank channels his heartache and despair over a love lost. You can palpably experience Frank’s splitting emotions, as his sheer disappointment and shame bleed through his angelic vocals. 

Resonating with listeners in many of the same ways as “Blond,” Tyler’s 2019 project “IGOR” is a toxic relationship personified. Across 12 retro-futuristic synth-pop anthems, Tyler depicts his romantic relationship with a man who is dating another woman. The harmonious bridge powered by Solange and Charlie Wilson on “I DON'T LOVE YOU ANYMORE,” the blood curdling scream near the climax of “ARE WE STILL FRIENDS?,” and the desperate confusion that is expressed on “PUPPET.” All of these gorgeously vivid musical moments on “IGOR” proves Tyler’s ability to transmit human feeling through his pen and MPC.

Whether it’s the oddity of being a teen, dealing with feelings of rejection, heartbreak, depression or love, the solo work of Odd Future’s big three has only elevated their ability to detail our feelings as we navigate the gamut of life. The rebellious are always remembered. Such is the case for Odd Future and their predecessors. However, their staying power has been demonstrated time and time again by their acute understanding of what it means to be a human being. As long as there are musicians that push people's buttons, making the media feel uncomfortable and ultimately connecting with the human spirit, the essence of Odd Future will live forever.  


Luke Modugno is the Editor-in-Chief. Follow him on Twitter: @lmodugno5

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AI’s Threat to Authenticity Within the Music Industry

Flying houses and cars, mailing services powered by rockets, and widespread telepathy. These “Jetson-esque'' innovations represent just a few of the hilariously inaccurate predictions made in the 70’s regarding life in the 2020’s. While most of the educated guesses our temporal brothers and sisters wagered about contemporary life were miles off, they weren’t wrong about one. In fact, their prediction not only came true, but has become one of the biggest threats to all forms of original art today: artificial intelligence. 

No, the robots from “Ex Machina” haven’t started curating art collections just yet. However, the recent advent of both AI-generated artwork and music has sent ripples through both industries. 

“Galactic Archeology With Metal-Poor Stars” created by Wombo Dream AI

Thanks to Tik-Tok, Wombo Dream (available on iOS, and Android) has emerged as one of the most accessible forms of AI artwork. Simply by typing in phrases or keywords, Wombo will generate art using AI that combines the word prompts with elaborate murals made from preexisting images.  Within seconds, Wombo’s AI is able to piece together intricacies in art that would take human artists hours or even days, even with specifically vague prompts like “Galactic Archeology With Metal-Poor Stars”

With billions of images available in an instant to an advanced AI such as the one behind Wombo, the sophistication of AI-generated artwork is startling, but nowhere near as alarming as the music it can create.

AI music’s vast capabilities span a comprehensive set of musical processes, including composition, performance, digital sound processing, and even interactive composition. Plenty of websites out there can emulate something similar to what Wombo presents, offering an AI that can produce millions of songs based on the users’ specifications. But music AI is far more intuitive, as it possesses the competency to react in real-time to a live, human performer. Utilized in this way, AI can replace entire live bands and orchestras by producing the same quality of music in less time, with less confusion and more harmony. 

While less-advanced AIs use internet databases to power their machine learning, music AI use neural networks to mimic how the brain works when creating music. Essentially, if you throw bits of music at these AIs, they will learn its patterns and frequencies by repeated exposure to them. Perhaps one of the most unsettling examples of this technology is its utilization by one of the most musically-deprived fanbases in rap music: Playboi Carti fans. A simple YouTube search yields plenty of AI-generated Carti tracks, created with the application of this technology. Fans even created an EP for Carti using AI, titled DIGITAL BUTTERFLIES. The project uses Carti’s real voice, famous ad-libs, and even frequent Carti collaborator Pierre Bourne’s sound kit to craft a bouncy, psychedelic, six-track trap project, one nearly as polished as something Carti himself would create early on in his career. 

Besides being decidedly creepy and soulless, this clearly presents a plethora of pressing issues for the music industry. From further blurring the already murky lines regarding posthumous music to opening even more avenues for artist exploitation, the mere presence of AI music in its current state can and will be an obstacle. 

One way or the other, original art is about to become more scarce, whether we like it or not. Much in the same way we consume social media, art will have to be viewed with the eye of a skeptic. 


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Does Money or Music Talk? Examining Marketing & Branding in Music

Let’s take it back to last summer. The sun peeked over the clouds of spring, pandemic mandates were being lifted left and right, and the music industry was being set ablaze in Los Angeles. No, it wasn’t due to the record high temperatures or the arid Santa Ana winds emblematic of June in California. The music industry was brought to a grinding halt by a simple set of billboards that read “CALL ME IF YOU GET LOST” plastered over a pair of pastel stars with a phone number below. 

Courtesy of r/tylerthecreator on Reddit

After calling the number, you can hear Tyler, The Creator’s mother ranting about the trials and tribulations of raising her son. Thus began the concentrated frenzy of a rollout for Tyler’s latest classic record CALL ME IF YOU GET LOST. Besides the genius production, intricate, vivid world-building and luxuriously braggadocious bars, the album’s succinct and memorable rollout was the unexpected recipient of heaps of praise from fans and industry execs alike.

Despite encapsulating fans in a universe brought to life by vivid lyrical images of Swiss lakes, music videos akin to fully-fledged Wes Anderson films, and accompanied by the launch of a luxury brand that just smells of opulence, Tyler, The Creator was simply trumped by a masked Kanye West as he began a rollout of his own. Seared into the very fabric of social media dialogue for months on end, the summer of 2021 was home to two of the most remarkable marketing campaigns the contemporary music industry has witnessed. The unmitigated and astounding success of both campaigns begs the question: what’s more important? The music, or the marketing?

Well, if you ask Kanye West, the answer is very simple: rollouts. A Billboard report from 2021 showed that between just two of the three listening parties Ye hosted for Donda in Atlanta, the rapper generated between $1.5 and $2.7 million. Additionally, the pure spectacle of the listening events drove his streaming numbers up 37% in just two weeks according to the same report. According to MRC data, that equates to $350,000 on top of whatever he took home from the listening events. Conversely, Donda recently reached one billion streams on Spotify which after both Spotify and his label take their piece of the pie, equates to less than $2.5 million net revenue in seven months.

Of course, we all understand marketing occupies a significant space in the selling process for any item, good, or service. However as it pertains to music, the marketing scheme can often directly contribute to the product overall. “[Tyler] creates these worlds that people are obsessed with,” said music marketer and artist coach Amber Horsburgh on the Trapital Podcast. “Everything from the teasers, to the passport on the cover, the billboards, music videos, everything he posted on Instagram, it was all from the same world. And that world was very different from the ones he built for ‘IGOR’ or ‘Flower Boy,’ so it became this really compelling artistic reinvention.”

Courtesy of Complex

Geniuses of the marketing game like Tyler or Kanye generate such compelling worlds and realms of artistic vision that their fans buy into the music with their ears and their wallets. At both of the Donda listening parties in Atlanta, Kanye was seen donning a baggy Yeezy Gap puffer jacket. Simply due to the iconic nature of the moment and performance, Yeezy Gap made $7 million overnight following the release of the jacket according to Yahoo Finance.

Similarly, Tyler’s new luxury line, GOLF le FLEUR*, accompanied the release of CALL ME IF YOU GET LOST. While the financial data isn't available yet, if a $225 fur ushanka hat is selling out in minutes, it's safe to assume it was a massive success. Fueled by each respective rollout, fans not only wanted to passively spectate the universe created by Ye and Tyler, they wanted to be a part of it physically.

This is all to say at the end of the day, if the music is subpar, the spectacle of an album’s rollout will be unquestionably diminished. However, an effective campaign can make a listener have plenty of positive predispositions about a record, in turn upping the chances that an artist strongly resonates with a listener. “Your brand is way more than just your music,” states Puris Music Consulting’s website. “Your brand has to consist of everything from your name, your wardrobe, your messaging during your sets, your nonverbal communication from the stage, your album art, your community service platform, your story of why you are an artist and so on.”

Plenty of an artist’s focus in the modern music industry is or should be locked on branding correctly. Why? According to a study conducted by a marketing strategy consultancy group, 78% of anything you and I buy, as music consumers, isn’t about the content of what we are buying, it’s about how we feel about the content. Think about how artists are introduced to us. Oftentimes we view multiple pieces of branded content before hearing a second of sonic content. Whether it’s cover art, an artist’s profile on a streaming service, a concert set, or their social media presence, artists work just as hard on their music as their marketing agencies do on promoting their branded content.

Unless you’re a business savant and musical genius in an all-in-one package like Tyler or Ye, hiring a consulting or marketing agency is the most common, yet most costly strategy for upcoming artists. Thankfully, the most efficient form of marketing is free. According to Nielsen Holdings, 92% of consumers believe recommendations from friends and family over all forms of advertising. While artists with established and lengthy discographies are able to utilize word-of-mouth marketing more immediately, it’s not an impossibility for smaller artists. It’s proven that out-of-the-box ideas are more than capable of matching the efficacy of a fully-fledged campaign.

Look no further than Soulja Boy’s initial utilization of YouTube, which revolutionized music marketing for years. At the time an innovative strategy, Soulja was the first artist to successfully promote his music through the platform, sparking conversation industry-wide. Generating over half of a billion views (510 million), viewers were captivated by music’s integration into the internet. Shared hundreds of thousands of times and generating heaps of traditional media coverage, “Crank That” flew to the top of the charts. And considering a study conducted by Swedish researcher Guy Madison and Gunilla Schiölde found that repeated exposure to music categorically increases your enjoyment of it, regardless of its complexity or your “taste,” Soulja’s strategy has been copy and pasted by the entirety of the industry since.

Let’s be honest, we can all agree “Crank That” isn’t a musical masterpiece. But its promotion strategy, however, was nothing short of brilliance, allowing it to be one of the most successful smash hits of the 2000’s.

While potent and timely case studies, Tyler, Soulja, and Ye are far from the only successful campaigners. The music industry is constantly searching for innovative ways to captivate fans beyond the traditional product. In some ways, the money is talking just as loudly as the music is playing.


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StereoVision's Artists to Watch 2022

By StereoVision Staff

As in most other aspects of life, each January serves as a type of cleansing for the music industry where fans get to look back and appreciate how their favorite artists elevated the previous year and changed their lives for the better. Potentially the most fun aspect of a new year in music is the potential for new break-out stars to burst onto the scene and change how we think about music. With the majority of the industry’s big dogs dropping in summer and fall, the first half of the year always acts as an exciting battleground for budding artists where anything is possible and creative innovation is rewarding leading to some of the most important music of the year. Our team decide to celebrate this annual energy by compiling some of the rising artists we’re most excited to watch grow throughout 2022. Additionally, we put together a playlist with some of our favorite songs from each artist, check it out on Spotify and Apple Music here:

Without further ado, please enjoy StereoVision’s artists to watch in 2022:


Al-Doms

If you haven’t listened to Al Doms’ 2021 project “NEW DREAM”, then remove your head from the sand and listen to it right now. The Virginia rapper really had 2021 on his back for a minute - feeding fans with a healthy collection of bass-laden bangers with writing so good it will have you taking notes. Though he’s still a burgeoning artist, the momentum he’s picked up with that project + his “Mr. Perfect” freestyle has set him up to have an absolutely insane 2022. If the idea of Saba with a little southern flair perks your interest, then Al Doms needs to be on your radar this year. -Carter Fife


bigbabygucci

A prominent name in the underground rap scene for years, Charlotte rapper BIGBABYGUCCI is sure to make waves in 2022. From being sent to a group home in 8th grade, dropping out of college and multiple legal battles to now surpassing over 400,000 monthly listeners on Spotify, Gucci is proof that a troubled past does not define you. There’s no doubting Gucci’s work ethic; he dropped 3 projects in 8 months in 2021, and already has kicked off 2022 with a bang with his newest release, Iridesense. Gucci’s versatility is unmatched, from being able to float over spacey beats to thriving over complex, hard-hitting, synth-heavy instrumentals frequently from Mike Dean co-signed producer, Fish. Now, BIGBABYGUCCI is currently on his first major US tour, the Yokohama Tour, supporting MadeinTYO and UnoTheActivist. Expect more quality from BIGBABYGUCCI and his newly founded record label, Better Temperatures, in 2022! -Matt Herin


David Sabastian

A person who is doing a lot of jobs is very common to come by in the fast-paced world we currently live in. A person who is truly talented in many aspects is a lot rarer and deserves to be celebrated. David Sabastian falls into the latter category. He had one of the most slept-on albums of 2021 with features from Buddy, 070 Shake, Guapdad 4000, and a couple more household names. I kid you not that whenever a song comes up in my library I find myself having to play the whole album on loop before being able to move on with my day. He also apparently just released an audiobook under his own publishing company. Additionally, he is also the founder of the fire fashion brand Skidrow, which spreads awareness about those on Skid Row while simultaneously providing assistance. So he already has a solid footing within the world yet for some reason he is not considered mainstream. With two more projects coming out in 2022 if this man is not on your list you are tweaking. -CJ Allen


454

I sincerely do not think an artist's debut has ever impressed me like 454’s 2021 debut project 4 REAL, so in 2022 I know who I'm going to be watching closely. Rolling Stone called his music "cosmic", FADER called it "bliss", and now 454 even has the equally rare and well-deserved Frank Ocean cosign. Blending the best elements of pluggnb, hip-hop, and psychedelic, 454 is easily one of the most exciting new artists of the past year. With more music on the way soon, I can't wait for what he has in store in 2022. -Carter Fife


Navy Blue

Underground hip-hop and it's innovative talents are the lifeblood of the overarching genre. One of the brightest revelations originating from underground hip-hop in recent memory has to be the Brooklyn-based Sage Elsesser, better known under his rap alias Navy Blue. Elsesser's rap origins can be traced back to his team-up with the underground collective sLUms. The groups clear willingness to collaborate has connected them to avant-garde minds such as Earl Sweatshirt, Pink Siifu, MAVI, Standing On The Corner and of course Elsesser. Elsesser has used these connections to his advantage, appearing on several Earl songs such as "The Mint" and "GHOST." Navy Blue's unique sound combines vivid strokes of Earl's intricate flow and wordplay, experimental production akin to The Alchemist or Black Noi$e, and a decidedly unique honesty and personability. Navy had a busy 2021, releasing his latest LP "Navy's Reprise," executively producing underground rapper Wiki's standout record "Half God," and appearing on the standout Alchemist track "Nobles" with Earl. With only 149,000 monthly Spotify listeners, Navy is definitely an artist to keep track of heading in 2022. -Luke Modugno


Nippa

When is an artist can effortlessly move with the smoothness of a seasoned veteran on their first shit you know that they’re doing what they were born to do. This is absolutely the case with the London-based singer Nippa. I’ll never forget seeing the situation video for the first time while waiting to board a plane in LAX and the obsession it instantly instilled in me. Nippa carries the same cool mystic as a Brent Faiyaz while differentiating himself by making more frequent call back to a mid-2000s aesthetic. Everything from his crystal clear runs to his subtle yet prevalent London accent results in an obvious superstar in the making. -Spencer Lobdell


onlybino!

2022 will be a big year for Onlybino. This past year he gained our attention with “Butterfly Doors” and a feature on midwxst’s deluxe tape. Surrounded by a youthful circle including sgpwes, xhuloo0, and surge, he showcases his talents alongside the next wave of artists ready to break into the public eye. Now a part of the star-studded roster of Field Trip Records led by Zack Bia, he has the tools to become one of the biggest artists to come out of the underground scene. Bino covers such a diverse range of genres, it's difficult to categorize him into just one; his recent Youtube uploads feature hyperpop rap, drum, and bass, rnb, etc. This multi-genre ability gives him an advantage that will keep his sound fresh and unique. With a successful music video to “Butterfly Doors” produced by No Soap, led by Elan Bia, we hope to see more collaborations between the two in the future of Bino’s career. It looks like he’s on the right path coming into this year, and we can’t wait to see what Onlybino has in store for us in 2022! -Q Hollomand


2oopaid Tk

The bubbling hip-hop scene in Seattle is something all fans need to take note of and at the forefront of it all is 2oopaid Tk, a gifted artist with a knack for addicting melodies and a style like no other. Vocally, the Seattle spitter is gifted with a mesmerizing rasp that is reminiscent of Shordie Shordie but is paired with a high-energy delivery to truly make his music sound like no one else in the game. Tk has dropped solid projects in both of the past two years while also collaborating with lots of young artists in the new hip-hop hotbed that is Seattle Washington. 2oopaid has already built a faithful fandom in the 206 and with no signs of slowing down, 2022 looks to be the year that 2oopaid could see massive success. -Spencer Lobdell


Jany Green

Alright so I’m going to be honest, apparently Jany Green has been that guy for a minute now with his single “Little” from 2020 having an astounding 11 million streams on Spotify. He also has a song produced by Kenny Beats on his EP Lost In Love. However, I still believe he is underrated enough to be put on the lists of artists to watch. His aforementioned EP is an automatic vibe. It has the capability to put you in a fire mood to dance all your problems away no matter what went wrong with your day. I believe with my whole heart that he is one Tik Tok away from being sent into the superstar stratosphere. He is also from Alaska, which is normal yet obscure enough to add to his star-studded story. Everyone should be impatiently waiting to see what he has coming out this year. -CJ Allen


TaliHendrix

TaliHendrix is a very new rapper with only 13 tracks on his current SoundCloud. I found him off pure coincidence as I was listening to a Summrs station on SoundCloud. His biggest song, “league” came on and I was drawn in by the familiar beat tag and 808’s. the song happened to be produced by 30NICKK, one of the biggest underground producers right now, and frequent SlayWorld collaborator (artists who used to be in or associated with Slay include: KanKan, Summrs, Yeat, Autumn). After hearing “League” I was very impressed by his rapping ability and delivery on Nickk’s beat, as they can be tricky to find a flow and one’s own voice on. I am extremely interested to see what Tali can do in the future and I bet if he keeps going, he will be linking with big names in the underground rap game soon. -Drew Jenkins


Tony Shhnow

Tony Shhnow is set up to have a huge 2022. Coming out of last year releasing 7 mixtapes/albums and countless music videos, Tony shows us what kind of work ethic it takes to grow as an artist. Tony Shhnow is truly an artist who can get on any beat. He combines OG ATL rap with RnB, plugg, and soul music, making for a unique underground artist with none like him. He leads his peers when it comes to exploring new sounds and “going back in time” to older subgenres and reviving them with a new updated style. Tony Shhnow can REALLY RAP, and with a keen ear, you will be able to pick up bars that are relatable and thoughtful. The heavy use of samples gives a vintage vibe to his music that is refreshing when paired with his modern-day subject matter. With two music videos already released just 2 weeks into 2022, we can expect a lot of content and progression coming from Tony. We can’t wait to see and hear what he has in store for us! -Q Hollomand


Chris Patrick

Chris Patrick is a must-watch going into 2022. The artist, born and raised in New Jersey, shook up the music industry in 2020 with the release of his first studio album, From The Heart, Vol. 2. His versatility, heartfelt lyricism, and well-articulated emotions are reminiscent of a new-age J. Cole, which is not a commendation I would give to just anybody. He can out-rap your favorite rapper, then turn around and float on a slow, melodic track, leaving you questioning if Spotify just started playing some random radio. Since his bag is so deep, he keeps himself outside any box while simultaneously proving his unlimited potential. -Colson O’Connor


o2worldwide

Who do you really know making bops out of Oklahoma? You probably are unaware of anyone major. Hopefully in the coming year that is going to change as O2worldwide serves as your chance to see what the panhandle state has to offer. Due to a lack of words, the best way I can describe them is just INSANE. Since they are so fresh it can be a struggle to identify the members, but every time you find one, you are blessed with fresh and inspiring music. So far the singular artists I have been able to identify outside of the 3 albums dropped under O2worldwide are Casper Sage and the founder Ombachi. Both have an automatic and smooth flow. They have the same energy as OFWGKTA as an amazing group of people producing just as amazing music. I put my whole life on this when I say, THEY ARE GOING TO BE HUGE! -CJ Allen


yelizaveta (fka baphy)

This may be the deepest cut on the list, but sitting at 10 monthly listeners is one of my favorite artists of 2021, Yelizaveta. With only a handful of tracks released (and only one on DSPs), this is probably a little bit of an early pick - but when you find good music, you share it right? “Ricarda” is a perfect synthesis of ethereal electronic experimentation and pop perfection, and Yelizaveta’s vocals are so hypnotic you’ll probably add this to every playlist in your roster. With more music lined up for 2022, this may be your last chance to claim your “early fan” award. -Carter Fife


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Where Astrology Meets Artistry: FKA Twigs ‘CAPRISONGS’ Review

FKA Twigs is and has been that girl to many within her dedicated fan base since she released her debut studio album LP1 in 2014. With her dramatic twriled baby hairs, long black braids, and tiny gold nose piercing, FKA Twigs easily became a Tumblr darling with photos of her to be found on every fashion and music blog imaginable. One could not log onto the platform without seeing the tracks “Two Weeks” and “Video Girl” at least once on their timeline. FKA Twigs soon became known for her brooding electronic sound and striking falsetto voice as she sang about love, lust, and insecurity over avant-garde distorted instrumentals. The music of FKA Twigs is undeniably ethereal. It has the ability to capture the listener’s ear as well as their heart simultaneously and with ease. This is why Twigs’ fan base stuck by her, even during her four-year-long hiatus from music. 

In 2019, fans' need for the otherworldly sounds of FKA Twigs was satisfied with the release of her second studio album Magdalene. A deeply emotional allegory of the breakdown of her own relationship through the story of biblical figure Mary Magdalene, the project was generally well-received. Some saw Magdalene as a dreary diversion from her eclectic mid-2010’s sound, while others saw it as the maturation of both her music and her storytelling ability as an artist. Regardless, the question on every FKA Twigs listener’s mind after Magdalene was this: Will Twigs go on another hiatus? When is the next time we’ll hear from her? Luckily, fans did not have to wait as long as before for new music. On January 14th, FKA Twigs released her second mixtape (the first being  M3LL155X in 2015) entitled Caprisongs. In an Instagram post describing the project in the lead-up to its release, Twigs describes Caprisongs as “...my journey back to myself through my amazing collaborators and friends.” The title, as well as the flow and themes of the project, are inspired by astrology. She is a Capricorn Sun and plays on the closeness of the words “sun” and “song” to create Caprisongs. 

Although the sound of the album is much more grounded than her previous works, Caprisongs can be argued to be her most eclectic piece of work to date. With instrumentals ranging from commercial pop to reggaeton to electronic ballad, Caprisongs truly explores the vastness of FKA Twigs’ self. The project gives us a glimpse into the unpredictable nature of the album with the intro track “ride the dragon.” The track opens with a soft slow piano melody as FKA Twigs whispers to the listener, “Hey, I made you a mixtape.” Then, a deep distorted voice comes into the fray. Throughout the intro to the track, the regular and distorted voices play off of each other, each expressing forms of desire. Carried by Twigs’ voice as she sings the lyric, “So if you…” the beat drops, the rhythm picks up, the melody becomes plucky, and the line finishes with “Really wanna kiss me, kiss me (Do it quickly).” After the chorus, Twigs goes into a verse where she, in her regular voice, sings the nearly indistinguishable lyrics the distorted voice sang in the intro. She says, “You wanna get a bit of my mystique? / Ooh Play ooh-là-là, très chic (Get you a ticket)/ Get lonely in a studio week.” This lyric aligns with the three aspects of her astrology that she explores throughout the project. Her Capricorn sun, as she described it, tells her to “...just go to the studio and create.” Her Sagittarius moon is “the enigmatic [or “mystique”] temptress craving the club,” and her Pisces venus “...hot mess disastrous heart falling in love all over again.” 

As the album progresses, certain songs correlate with one of the three facets of her astrology. The fifth track on the album entitled “oh my love” speaks to her Pisces venus. The planet Venus describes how one interacts with love. The sign of Pisces is known for being emotional, aloof, and deeply introspective. In “oh my love” Twigs about her desire for her lover to love her the way she loves him. The track opens and closes with spoken word segments from two different women. The first woman describes how she had a relationship with a man but he thinks they are just “hanging out.” On a smooth classic R&B style track, FKA Twigs sings and raps about the games her lover is playing and how they affect her. In the end, another woman speaks on the importance of self-love. She urges Twigs to “see in herself what she sees in her.” As both a Pisces sun and a Pisces venus, these sentiments on love, in addition to the old school style of the track, resonated with my sensibilities. 

Outside of the astrological aspects of the Caprisongs, the EP also has a variety of genres jam-packed within it. “meta angels” is a ballad in the purest sense of the word, with Twigs’ voice immediately capturing the ear with a haunting melody of “oohhs” before she launches into a moving account of her insecurities. It is an incredibly vulnerable track that also weaves in the electronic aspects of her music she is known for, alla M3LL155X era. On the other end of the spectrum, Twigs experiments with dancehall on the track “papi bones” featuring Shygirl. The EP was recorded in several cities and countries around the world, including Jamaica. This Caribbean sound also finds itself elsewhere on the album such as on “honda” featuring Pa Salieu and “jealousy” featuring Rema. Lastly, FKA Twigs with a more commercial sound on the tracks “tears in the club” featuring The Weekend, and “darjeeling” featuring Jorja Smith and Unknown T. “Tears in the club” is Twigs’ foray into radio pop/R&B and “darjeeling” is like if grime was made angelic. Both are successful dips into different genres and are both refreshing and satisfying for longtime FKA Twigs fans. 

Caprisongs overall is another great album from FKA Twigs. Although some tracks in the last third of the project leave much more to be desired (Not even FKA Twigs could uncancel Daniel Caesar), the experimental singer’s second EP and 4th studio release is just the start to 2022 that many of us needed. Just as I had when I was fourteen years old, I’ll be eagerly watching to see what else FKA Twigs may have in store in the near future. Until then, I will be listening to Caprisongs as a constant reminder to have fun, love deeply, reflect, and strive towards growth as opposed to stagnancy. 

Favorite Tracks:

jealousy (Feat. Rema)

oh my love

ride the dragon

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A Journey Into the Beyond with The Weeknd: “Dawn FM” Reviewed

 
 

By Luke Modugno 

World building through music is a difficult, yet incredible feat. When an artist is able to enthrall audiences by encapsulating a concept with vivid storytelling and sonic scene-setting, that is a unique mark of brilliance. Following the release of his latest album, Dawn FM, The Weeknd should be considered a true master of the art of concept albums.

The pop megastar is back with his fifth studio album after a one-year hiatus. Following perhaps his most critically acclaimed record to date, After Hours, expectations were sky high for this record. 

Continuing to lean into the 80’s synth-pop sonic landscape established on After Hours, Dawn FM picks up the pace a bit, with more upbeat production and lyrical content than its predecessor. Throughout the record, The Weeknd experiments within the synth-pop genre, dabbling in some soulful tones with tracks like “Out of Time,” and embracing disco-dance aesthetics on “Sacrifice” and “Is There Someone Else?” Considering the diversity of moods and directions this record takes within its overarching sonic concept, Dawn FM represents The Weeknd’s best-produced record, surpassing After Hours substantially. Abel has production credits on every song on the record, continuing to show his knack for conceptual execution behind the boards. 

Canonically, Dawn FM picks up right where After Hours left off. In the music video for “Until I Bleed Out,” the final track from After Hours, Abel sees himself inside a room filled with balloons and people, surely a reference to his outstanding mixtape “House of Balloons.” As he stares into the room, Abel sees himself get mobbed and killed by this group of people (likely representing succumbing to his addictions). His escape from the house of balloons symbolizes his efforts to escape his old life, during the climax of the video, Abel passes out from blood loss and dies on the Las Vegas strip, where After Hours takes place. Fittingly, Dawn FM takes place in purgatory, with the Jim Carrey narrated radio station creating a soundtrack for the listeners’ journey toward the light at the end of the tunnel. Sonically and conceptually, Dawn FM is an ethereal pitstop on a journey that began with After Hours

As Carrey’s fuzzy narration cuts in to conclude the project, he reminds the listener that in order to reach heaven, you have to let go of the regret and pain from your physical life. With Abel providing angelic background vocals to Carrey’s final message, the record ends with the heavenly sound of birds chirping. As he alluded to on Twitter, Abel will conclude this storyline in his next record, completing yet another trilogy of incredibly refined and distinguished pop/R&B records. 

Although Dawn FM is mostly spotless, some tracks simply do not present the same quality as others on the tracklist, unnecessarily bloating the record. “Best Friends” is repetitive and indistinguishable from countless other Abel songs and “Here We Go…Again” is dragged on far too long and contains a surprisingly disappointing Tyler, The Creator feature.  

However, overall, Dawn FM is an inherently intriguing concept album executed with exactitude and mastery. Abel seems to get more experimental and ambitious with each project, locking our gaze on what he decides to do next. 

Favorite Tracks:

Out of Time 

Take My Breath

Is There Someone Else?

Listen to Dawn FM here:

 

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StereoVision's Favorite Albums of 2021

Although 2021 seriously left something to be desired, the music that was released this year did not. Our favorite musicians put us in their backpacks and create worlds for us to live in while disease, hate, and ignorance plagued ours. From some of the most celebrated artists of our generation dropping new albums (Tyler, the Creator, Kanye West, Drake) to exciting newcomers making a serious claim for the throne (Baby Keem, Don Toliver, Yeat), 2021 was jam-packed with exciting releases and excellent music. Without further ado, the StereoVision team is proud to present out top 30 albums of 2021:


30. Mercurial World by Magdalena Bay

I’ll be real with you - I love weird shit that isn’t afraid to build worlds, push music forward, and most importantly, take risks. Luckily, Magdalena Bay was able to check all of those boxes with their debut album Mercurial World - an album equally concerned with existential terror, time, space, and crafting insanely-detailed indie-pop anthems for our enjoyment. It would be impossible to boil down everything I love about this record in the few sentences allotted to me, but this album truly is a modern pop masterpiece that somehow balances a careful love for pop’s past, present, and future. Take tracks like “Hysterical Us”, “Dawning Of The Season” or “Secrets (Your Fire)” - do those songs not sound like they were written in the year 3000? Whether or not you have a strong affinity for pop music, Magdalena Bay’s Mercurial World stands alone amongst the pile of new releases we got this year. -Carter Fife

Favorite Tracks:

Hysterical Us, Secrets (Your Fire), & Prophecy


29. Navy’s Reprise by Navy Blue

The budding voice of the underground, Navy Blue’s consistent output of refreshingly personal raps over avant-garde production continues with Navy’s Reprise. Behind the boards or using his pen, Navy puts his oozing talent on full display here. Quickly becoming one of the most talented acts in rap music, Navy Blue is a name to remember going into 2022. -Luke Modugno

Favorite Tracks:

My Whole Life, Not a Lot to Fear, & Suite 11


28. Do it for demon by sahbabii

For an artist who prefers to stay out of the spotlight, the release of this album reminded us of his talents, and put him at the center of attention once again. Sahbabii perfected his sound on this album, giving us a new version of himself while also sticking to his roots that are reminiscent of his 2018 tape, Squidtastic. Songs like “Dickalasionship” and “Crosswalk” were flooded with lines that made me laugh at how unexpected yet hard they were at the same time. It’s moments like these that make a project memorable and shareable with friends; Sahbabii kept an upbeat and hopeful vibe throughout the project, celebrating the life of his late childhood friend, ‘Demon Child’, for whom the album is dedicated to. This pleasant listen is light on the ears and is easy for you to zone out to, just appreciating the melodies and ambient vocals. -Q Hollomand

Favorite Tracks:

I see, Crosswalkk & Bread Head


27. 1 Night I Took Acid by Bigbabygucci

BigBabyGucci truly used his 2021 release to evolve from SoundCloud rapper to overall musician and mogul and the experienced ear can tell by simply listening. There is so much to say about this artist and this album. For those unaware, BigBabyGucci is tearing up the underground with his barrage of albums and versatility on different beats. On this album, Gucci takes a step back from the grunge, dark beats he had on his previous tape Assume the Worst and makes this one much livelier and inviting. He incorporates dancehall beats and makes his music more personal with song intros and a banger with Coldhart. All in all, be on the lookout for Gucci, he is only getting started. -Drew Jenkins

Favorite Tracks:

Hotel California, Tuesday, & Before Us


26. Cinema by The Marias

Cinema is the long-awaited debut record from LA-based indie rock group The Marías, a record that seamlessly pulls influences from indie rock to ethereal pop, classical, and latin music. Tracks like “Hush” and “Calling U Back” are hard-hitting and perfectly-polished bangers that somehow fit on virtually every playlist, and tracks like “Spin Me Around” will make you feel like you’re literally floating above your body. Their sound is hypnotic, and whether they’re delivering you a seductive and downtempo bilingual groove like “Little by Little”, or a transcendental wall of dream-like sound on “All I Really Want Is You”, every second is a perfectly polished moment from one of LA’s most promising acts. -Carter Fife

Favorite Tracks:

All I Really Want Is You, Calling U Back, & Little By Little


25. Van goghs left ear by zelooperz

 Though it might be shallow if you are looking for an album to bump while cruising and want heads to turn immediately, Zelooperz has blessed you. Each track has an insane beat that matches a voice that could only come from Detroit. Crash bandicoot samples to ones that will make you research a blind opera singer Zelooperz brought the range to this album. He even took advantage of his vocal prowess by singing which only added another layer of complexity. -CJ Allen

Favorite Tracks:

Bash Bandicoon, Essential Worker, & Don’t Leave


24. Still Over It by Summer Walker

The energy that Summer Walker carried into her second studio album was undeniably that of a star. Her debut album Over It established her as a force in the industry, and she took it a step farther on Still Over It. There are moments where this project feels straight out of the early 2000’s in the best way possible, but it is backed by a very modern bounce. She never shies away from her experiences, positive or negative, and makes it all sound incredible. The lyrics are cutthroat and empowering at the same time. On a track like “No Love”, she and SZA make it apparent just how quickly they will cut off all emotional contact once they feel mistreated. Songs like this don't feel like heartbreak anthems, but rather they feel like the product of putting yourself first and understanding personal needs. Summer has one of the best voices in the industry, and she is able to float over slow sexy ballads like “Unloyal '' with Ari Lennox as well as bouncy club records like “Dat Right There” with Pharell. With Still Over It, she sent a very clear message to the next man that tries to play with her. -Miles Hagan

Favorite Tracks:

No Love, Switch A N***a Out, & Toxic


23. sixtape 2 by blxst & bino rideaux

At this point, there’s no denying that Blxst and Bino Rideaux are the West coast’s most dangerous duo. With one joint project under their belt (2019’s Sixtape) and a handful of excellent tracks, the LA duo was already aiming for the afro-mentioned title before solidifying their claim with Sixtape 2, the infectious 12-track project that was the undisputed soundtrack of the summer in Los Angeles. The project is as bouncy as it gets and Blxst’s ear-worm melodies perfectly complement Bino’s mesmerizing flow. On songs like “One of Them Ones” the duo is able to inspire and communicate confidence in a similar way to that of their mentor Nipsey Hussle well making that confidence as accessible as ever. Songs like “Program” and “Stressful” are obvious standouts in both artists’ discography due to an absurd amount of replayability. All-in-all, Blxst and Bino did it again and crafted one of the most fun projects of the year. -Spencer Lobdell

Favorite Tracks:

Program, One of Them Ones, Stressful


22. Right Now by willie Jones

If there is one album you must listen to that may be outside of your usual music taste, it has to be this one. Willie Jones killed his album debut and personally ignited a flame in me that is now constantly searching for the next country star. Even though the album involves a mixture of many styles, that will allow even the most intense country hater a chance to enjoy it. There is no doubt that this is a unique country album. It will be evident once Willie’s baritone voice transports you to the backroads of some wheat field. -CJ Allen

Favorite Tracks:

Down for it, Trainwreck, & Back Porch


21. epiphany by ka$hdami

epiphany: the epitome of a plugg album. This 17-song album truly brought plugg music to a broader audience, making Dami one of the first artists in a while to have more mainstream success in this subgenre of rap. The progressive production, paired with a direct vocal delivery by Dami makes for a euphoric listen; each song having its own ear candy that makes you go back for another song. This album solidified Ka$hdami as a staple in the underground youth culture. His rise this year is linked to countless songs going viral on Tik Tok, but in a cool way, avoiding his songs being ‘ruined’ by the app’s abilities to sometimes do so. Features from SSGKobe, BabySantana, Riovaz, and more do not disappoint, making this album a star-studded collection that unites the underground scene. -Q Hollomand

Favorite Tracks:

Reparations, Wake Up, & Receipts


20. to hell with it by pinkpantheress

Pinkpantheress shows out on her first album. In an online age where everyone has heard almost everything, pinkpantheress homage to an expired British music scene and homey sounding garage beats stands out from the overall mainstream crowd. The sound feels familiar but not repetitive. Pinkpantheress’ lyrics are also a vital part of her sound; songs centered around love, emotions, slight existential crises’, and mental health hit a soft spot for today’s generation. pinkpantheress is this generations artist, and tiktok was only her vessel. I see many good things to come from this artist, and I hope they keep pushing forward with whatever sound they find. -Drew Jenkins

Favorite Tracks:

nineteen, passion, & break it off


19. This Thing of Ours Vol. 1 & 2 by the alchemist

Very few artists have reached the legendary status that Alchemist has obtained in his career. He is a testament to consistency and always cultivating new relationships in the industry. His genius on This Thing of Ours is in his subtlety. These are not concept albums yet they feel undeniably cohesive. The album feels like we are listening to old vinyls we didn't know we had, in a dusty attic, and having the time of our lives for about 30 minutes. From Earl Sweatshirt, to MAVI, to Zeloopeerz, everyone shines and sounds perfectly at home. While there is no consistent subject matter from song to song, there are no wasted bars from anyone, and that intentionality keeps the listener focused. On a project where every song is a moment we are left asking, “How did Al do it again?” -Miles Hagan

Favorite Tracks:

TV Dinners, Loose Change, 6 Five Heartbeats


18. USEE4YOURSELF by idk

There are many words that you can use to describe IDK, but luckily radio-silent is not one of them. Having released a project every year we’ve known him, few hip-hop artists have developed their style and sound as quickly as IDK. USEE4YOURSELF is a reflection of this, because it doesn’t just feel like a yearly release at this point. A conceptual album tracing IDK’s troubled relationship with love and traditional masculinity to his childhood, USEE4YOURSELF is a heartfelt and vulnerable meditation on intimacy and self-reflection. Aurally, the album is packed to the brim with bangers, and with Mike Dean helming most of the production, perhaps hip-hop has it’s newest dynamic duo. Tracks like “Pradadabang” with Young Thug and “Peloton” are decorated with forward-thinking mixes and writing that effortlessly moves IDK into a lane of his own. It’s hard to summarize this record in a few sentences, but take it from me - USEE4YOURSELF is one of the strongest releases this year, and I’ll be anxiously awaiting what IDK does next. -Carter Fife

Favorite Tracks:

Puerto Rico, Pradadabang, & Shoot My Shot


17. BO JACKSON BY BOLDY JAMES AND THE ALCHEMIST

Hip-hop has always been about collaboration, and nothing elevates the genre quite like when a producer and emcee have undeniable chemistry. Detroit's own Boldy James and the legendary Alchemist linked up once again this year for a follow-up to their 2020 masterpiece The Price of Tea in China, with Bo Jackson. This time around, the duo brought a seriously upgraded guest list, including Freddie Gibbs, Earl Sweatshirt, Benny The Butcher, Roc Marciano, and Curren$y. A pairing of artists who just can't quite seem to miss, Bo Jackson was one of the best projects hip-hop's underground scene had to offer in 2021. -Luke Modugno

Favorite Tracks:

Brickmile to Montana, Fake Flowers, & Turpentine


16. Sometimes I might be introvert by Little Simz

Meaningful introspection is something that can be a confusingly-difficult learned skill for artists. This is not the case for the UK’s rising rap star Little Simz and her fourth studio album. Production and unmitigated honesty are the strong points here, as Simz contemplates her journey of self-discovery under the limelight. -Luke Modugno

Favorite Tracks:

Miss Understood, Two Worlds Apart, & Woman


15. WEIGHT OF THE WORLD BY MAXO KREAM

When you have Tyler the Creator, A$AP Rocky, Freddie Gibbs, and more well-known heavy hitters on a project and don’t lose your own spotlight, you know you’ve made something special. Maxo Kream has been a prominent artist, but this album felt different. Once you have heard the song that tells the story of his brother a new tone is added to the album. Maxo was even able to make a bop about the words he’s been hearing from his haters. Talented storytelling and an overall level of wittiness helped create a masterpiece. -CJ Allen

Favorite Tracks:

They Say, Trips, & Believe


14. TWOFR 2

Although Kalan.FrFr has been a familiar name in Los Angeles since 2018, the Roc Nation artist really established himself as one of the most exciting rising artists on the West Coast with the spring release of TwoFr 2. The 13-track project was so exciting to music fans everywhere because it’s got a little bit of everything. From undeniable bangers (“Look at Me” & “Scorin”) to emotional cuts (“Never Lose You” & “Run Away”), on TwoFr 2 Kalan asserted himself as a versatile artist that is excited to push the boundaries of LA hip-hop and innovate at every turn. -Spencer Lobdell

Favorite Tracks:

Look At Me, Big Dog, Never Lose You


13. THE LIFE OF PI’ERRE 5 BY PI’ERRE BOURNE

Pi’erre did nothing but deliver on his 5th edition of the TLOP series, this one being the standout amongst the five. What made this album such a relief was Pi’erre’s choice to include fan-favorite leaks; songs like ‘Switchin’ Lanes’ ft. Playboi Carti and ‘Drunk and Nasty’ ft. Sharc made the final cut. The signature Pi’erre production on every beat and his nonchalant, but catchy vocals create a mind-numbing effect on the listener. Every song transitions into the next one, making each listen feel like a new experience(I think that “Groceries” into “Butterfly” is the best transition). Pi’erre is finally getting the recognition he deserves as a vocalist as he continues to display his simple, yet intricate production. -Q Hollomand

Favorite Tracks:

Butterfly, YNS, & Drunk and Nasty


12. CERTIFIED LOVER BOY BY DRAKE

From the moment Drake shaved a heart in his hair the music world was waiting for Certified Lover Boy. After some leaked versions, clothing line drops, and renting out Dodger Stadium for a date night, debatably the biggest rapper in the world dropped his latest project. Drake sounds as hungry as ever on “Knife Talk '' and “No Friends in the Industry ''. These tracks are high energy and filled with high hats, and the latter provided us with one of the best 21 Savage features of the year. Then, two songs later, we get “Pipe Down” and “Get Along Better”, over lush production and with lyrics that undeniably live up to the persona he has created. All of this while still giving us an epic intro and heartfelt outro, one-liners that will be captions for years to come, and everything else we have come to expect from The Boy. Drake and 40 were able to curate an amazing list of guest features and some of the most influential producers in hip-hop. While it was going to be nearly impossible for the album to live up to the hype that was built for it before release, Certified Lover Boy was still able to capture some of the best moments of the year. -Miles Hagan

Favorite Tracks:

Papi’s Home, Fair Trade, Pipe Down


11. UNTOURABLE ALBUM BY MEN I TRUST

Released amidst a global pandemic, the aptly-titled Untourable Album is the newest release from the dream-pop powerhouse Men I Trust. Though the world has turned upside down since their last project Oncle Jazz dropped in 2019, Men I Trust put their best foot forward by returning with a fairly-sized collection of new tracks. Seamlessly blending elements of dream-pop with jazz and indie rock, Untourable Album is the perfect album to get lost in when you need a break from 2021’s chaos. From the record’s delectable downtempo basslines to Emmanuelle Proulx’s dulcet vocals, this year Men I Trust came through with an album that sounds like they never left. -Carter Fife

Favorite Tracks:

Tree Among Shrubs, Sugar, & Oh Dove


10. UP 2 ME BY YEat

Yeat’s parade truly is a marvel to behold on Up 2 Më.  Yeat starts to perfect the gloomy and eerie sound he is going for (like on '“Swërved It”) and begins to experiment with his sound on the last two tracks of the album. Yeat shows continual progression and adaption to an ever-expanding rage music scene along with him beginning to compete with his previous self. Yeat notoriously limits his features to friends and confidants, and on this tape, he only has a feature with his label partner and good friend Septmebersrich. This ability to control a song without having multiple voices or people truly goes to show how groundbreaking Yeat is for not just the underground but hip-hop in general. The way he goes about distorting his voice, and how he is getting more into the production side of his music, we will be seeing a lot greater things from this young artist. -Drew Jenkins

Favorite Tracks:

morning mudd, money so big, & told ya


9. MICHIGAN BOAT BOY BY LIL YACHTY

Lil Yachty's Michigan boy boat mixtape was his only tape in the year 2021. With this, he shows his versatility and genuine connections in hip-hop by creating a mixtape that attempts to encapsulate the niche underground Detroit/Flint rap music scene. This mixtape was a surprise to many avid hip-hop listeners, Lil Boat and Detroit music fans alike. This was not a total commercial stunt as Yachty has had multiple songs with Tee Grizzley and Sada Baby in his past years of being a mainstream rapper. The scene, rampant with notorious Hitmakers like a BabyTron, Rio da Young OG, and the previously mentioned Sada Baby en-captures a grimy but flavorful stab at what it looks like to be a lyrical rapper in today’s hip-hop. Historically, his music is quite contradictory to a Michigan style of rap, which made fans skeptical but also hungrily await what the MC was cooking up. -Drew Jenkins

Favorite Tracks:

Never Did Coke, Final Form, & Concrete Goonies


8. VINCE STAPLES BY VINCE STAPLES

It is fitting that his self-titled album is his most personal. Vince Staples is one of the most complex figures that music has to offer. While he is loved by the masses for his slick comedic timing and unrelenting honesty, there are parts of himself and his life that he clearly keeps away from the public eye. He slightly pulls the curtain back on this album, but in the most Vince way possible. He paints pictures with his lyrics and the tone is perfectly set from the opening track “ARE YOU WITH THAT”, where he is honest about how he moves and the things he comes from, but makes it very clear that this life is not for everyone. There is not a bad song on this album. The entire tape is produced by Kenny Beats and he shows his full range. Vince has never rapped over a stripped-back beat like “TAKE ME HOME”, but he sounds like a match made in heaven next to the beautiful singing of Foushee. If you still want to question if he’s really about that life, there are also songs like “LIL FADE” and “MHM” to reassure you. -Miles Hagan

Favorite Tracks:

Law of Averages, Sundown Town, Taking Trips


7. AN EVENING WITH SILK SONIC BY Silk Sonic

Since the announcement of this collaborative tape, we knew exactly what we were going to get: a masterpiece, plain and simple. Paak and Bruno complement each other incredibly well, with Paak shining lyrically and Bruno crafting hooks that get stuck in your head like gorilla glue. After listening to a track like “Smokin Out the Window,” there’s really only one valid conclusion a listener can come to: Silk Sonic is a duo sent to us by the music gods. -Luke Modugno

Favorite Tracks:

Smokin Out The Window, Fly As Me, 777


6. LIFE OF A DON BY DON TOLIVER

There’s no feeling as gratifying as seeing someone reach their true potential. From the first time I pressed play on Don’s 2018 mixtape Donny Womack it was obvious that the Texas artist could be incredible but after an underwhelming follow-up project (Heaven or Hell) I was unsure what the future held for the Cactus Jack artist. I’m so happy to say that with the release of Life of a Don this year, Don Toliver has finally become the artist I always knew he could be. From top to bottom, the 16-track album is packed with biting flows, a psychedelic aesthetic, undeniable range, and everything fans love about Don. In my opinion, no album had better beat selection than Life of a Don in 2021, and when you combine that with Don’s killer vocals and a feature list containing Baby Keem, Travis Scott, SoFaygo, and Kali Uchis, it’s clear to see why this is one of the best albums of the year. Well I don’t think that Life of a Don was the best album of 2021, I do think it was the album I pressed play on the most this year (and it’s not close). -Spencer Lobdell

Favorite Tracks:

Swangin’ on Westheimer, OUTERSPACE, Flocky Flocky


5. THE MELODIC BLUE BY BABY KEEM

From dropping one of the best albums of the year, to being featured on Kanye West’s Donda, to being brought out by Kendrick Lamar at Day N Vegas, Baby Keem made a serious claim for 2021’s MVP, an absurd feat at only 21 years old. The epitome of his explosive year was undoubtedly the release of The Melodic Blue, a project that was released in the same two-week period as Certified Lover Boy and Donda but still managed to command the moment. The Melodic Blue is undoubtedly this year’s most exciting body of work as Keem experimented with sounds throughout the whole album, taking necessary risks and delivering fans music that sounded like nothing they’d ever heard. Songs like “Family Ties” and “Vent” showcased Keem’s innate ability to make a crowd lose their mind whereas slower tracks like “16” and “Lost Souls” exemplified Keem’s ability to craft beautiful, genre-bending pieces of art. Nothing sounded like The Melodic Blue in 2021 and it absolutely deserves to be sitting with the big dogs in our top 5. -Spencer Lobdell

Favorite Tracks:

Scapegoats, Trademark USA, & 16


4. THE HOUSE IS BURNING BY ISAIAH RASHAD

“What am I supposed to do outside but get rich”. It is almost arrogant that despite Rashad being reluctant to embrace the spotlight his talent demands, he is aware that the second he does step outside it's over with. These are the first words Isaiah Rashad utters on The House is Burning. He may be the most self-aware figure we have in music, and may even argue that it is to a fault at times. That is what makes this one of the best albums of the year. Before its release, he went on a press run and spoke to multiple publications about his struggles with alcoholism and drug abuse, which landed him in rehab before he could release this project. All of this comes through on The House is Burning. This album is honest, vulnerable, and a celebration of taking life and the healing process a day at a time. This all culminated in some of the rawest music of the year. -Miles Hagan

Favorite Tracks:

RIP Young, Headshots (4r Da Locals), HB2U


3. WHOLE LOTTA RED BY PLAYBOI CARTI

It is with no doubt that I say that this album has changed the sound and aesthetic of rap more than any other album has. With countless false release dates, anxious fans, and entire album versions leaking to the internet, Carti finally brings us an already classic album that has ushered in a new era of hip-hop. Dropping on Christmas of 2020, its life in 2021 started out rocky, with the rap community split on the controversy of his new ‘vamp’ style and punk-themed music. Now, a year later, the album still feels as fresh and new as ever, with the majority of people now in positive favor of WLR. The standout production of F1lthy and Art Dealer bridges the gap between rock and hip-hop; the sharp synths and aggressive drums bring a new addicting sound to the genre. Whole Lotta Red’s influence on pop culture will continue to play out over the next few years, solidifying it as 2021’s best album. -Q Hollomand

Favorite Tracks:

Stop Breathing, Control, & Over


2. CALL ME IF YOU GET LOST BY TYLER, THE CREATOR

Which genius concept would you rather see fleshed out by one of our generation's best: an album all about traveling the world released during a global pandemic, or a heartbreaking yet morally-confusing story about being involved in a passionate love triangle? How about both, but we disguise it in a DJ Drama-produced Gangsta Grillz mixtape to give every level of fan a different theme to latch onto? This is exactly what Tyler, the Creator did with his sixth studio album Call Me if you Get Lost, a project that is undoubtedly my album of the year and honestly probably the best album I’ve heard since Mac Miller dropped Swimming in 2018. Despite being on repeat for the entire year, the album continued to take on new meaning as 2021 progressed and although I’m sure I’ve spun the record over 100 times this year, something tells me that this album still has more to teach me about myself and the world around me. -Spencer Lobdell

Favorite Tracks:

Sweet / I Thought You Wanted to Dance, Safari, Massa


1. DONDA BY KANYE WEST

Albums that possess the ability to command the attention of pop culture are truly legendary. Whenever Kanye West has new music to share, of course we are willing to lend an ear, but this time was decidedly different. With an album rollout that completely defined social media dialogue for months, Donda's musical content matched the unparalleled hype generated by its marketing strategy. Concretely pivoting from the religiously-centered JESUS IS KING, Ye takes center stage as he struggles with the absence of his mother, divorce, and passing of close friends. With a whopping 32 songs over 2 hours, Ye makes yet another solid entry to his already stacked catalog of classic records. -Luke Modugno

Favorite Tracks:

24, Believe What I Say, & Come to Life


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StereoVision's Favorite Songs of 2021

Although 2021 seriously left something to be desired, the music that was released this year did not. Our favorite musicians put us in their backpacks and create worlds for us to live in while disease, hate, and ignorance plagued ours. From some of the most celebrated artists of our generation dropping new albums (Tyler, the Creator, Kanye West, Drake) to exciting newcomers making a serious claim for the throne (Baby Keem, Don Toliver, Yeat), 2021 was jam-packed with exciting releases and excellent music. Today our team is celebrating some of our favorite songs that kept us going through a difficult year. If you’d like to listen to these tracks, go grab our playlist on Spotify or Apple Music at the link below:

Without further ado, StereoVision’s favorite songs of 2021:


“Family Ties” by Baby Keem & Kendrick Lamar

What more can you expect from a Baby Keem record than what is already present on “family ties?” Two exceptional Keem verses, two beat switches, a vicious Kendrick Lamar feature, and the two rappers trading bars to end off the song. Keem displays his full skillset as a rapper on this track, as his word play, flow and rhyme-schemes were intricate enough to draw praise from both Tyler, The Creator and Vince Staples on Twitter. All-in-all, "family ties'' is a brilliant union of exceptional rappers destined to cross paths many more times in the future. -Luke Modugno


“Sweet / I thought you wanted to dance” by Tyler, the creator

Each Tyler, The Creator album seems to have a clear centerpiece, an encapsulation of the artistic headspace and emotional space the eccentric rapper is in at the time of the album’s creation. With his latest masterpiece record CALL ME IF YOU GET LOST, that track happens to be "SWEET / I THOUGHT YOU WANTED TO DANCE”. Much like the rest of this record, Tyler borrows from previous points in his artistic journey, as this track fuses elements of the sonic palette of IGOR and Flower Boy. Tyler recruits the help of the angel-voiced Brent Faiyaz for “SWEET,” who completely steals the limelight with a verse and vocals that simply melt in your ears. The track only gets better when it transitions to “I THOUGHT YOU WANTED TO DANCE.” The song emits the same energy as the title, with reggae and samba production that makes for one of the best songs released this year. Fana Hues turns in a stunning feature on this track as well, fitting the sonic vision of the track entirely. "SWEET / I THOUGHT YOU WANTED TO DANCE" is just one of the endless things to praise about CALL ME IF YOU GET LOST. -Luke Modugno


“Hurricane” by Kanye West, The Weeknd, & Lil Baby

Kanye West, The Weeknd, and Lil Baby are all on a track and that should be enough for anyone to understand why this is here. Each super-star does exactly what they are supposed to and delivers on a deep level. Baby deliver a verse dedicated to the trenches that would motivate anyone to get up and go get it. The Weeknd sounds angelic over the spacious production and booming bass. Kanye delivers a heartfelt verse, but sound very far from broken. The entire song feels like a big budget film. -Miles Hagan


“SMokin Out The Window” by silk sonic

While multiple tracks off of Silk Sonic‘s debut album could make a case to be on this list, none can compete with “Smokin Out the Window,” the ultra-smooth track about a relationship gone bad. The first time we hear Anderson .Paak proclaim “This bitch got me paying her rent” at the beginning of the hook is undoubtedly one of the most memorable music moments of the year and the entire song is as addicting as a track can be. In an interview with Rolling Stone, Bruno Mars said that this was the first song him and Anderson ever wrote together which helps explain why the two artists quickly realized they’d need to do an entire album together. No one else in 2021 gave us the feeling that Silk Sonic did and “Smokin Out the Window” was this emotion in peak form. -Spencer Lobdell


“HB2U” by Isaiah rashad

Confessionary, brutally honest, yet dazzling tracks like "HB2U" is what made The House Is Burning well worth the five year wait for Isaiah Rashad fans. “HB2U’s” first half is a recollection of the lessons Zay has learned in his tumultuous time away from music: trusting in oneself to pull through even when it seems your life is collapsing around you. A tear-jerking celebration of a life renewed, “HB2U” takes a darker turn after a beat switch. After a brief pause, a hallucinogenic melody cuts in, “This ain’t as hard as it gets, but i'm still on drugs,” sings Zay in the closing seconds of the project. “HB2U’s” second half acts as a intimidating warning to Zay himself, to continue his progress in life, or lose it all again and succumb to his old ways. “Am I cheating myself, I'm imploding.” As a whole, the song is haunting, victorious, revealing, sobering, a masterpiece. -Luke Modugno


“Dogs don’t lie” by IDK

This is probably the most important song from IDK’s USEE4YOURSELF, as “Dog’s Don’t Lie” is the first track on the album to overtly explore IDK’s relationship with love, sex, and masculinity, and how it’s tied up in his own personality as a hip-hop artist. It’s a relatively laid-back track at first, with IDK’s rapping being initially fairly breezy as the song quickly picks up steam and indicates that maybe there’s more than meets the eye (there is). Though it’s not the most melodic or the hardest-hitting track on IDK’s latest, “Dog’s Don’t Lie” serves as a perfect introduction for both IDK and USEE4YOURSELF to the uninitiated. -Carter Fife


“Swërved It” by Yeat

The vampire sounding pipe organ is very off-putting when you first listen to this song, but Yeat’s ability to fuse and control any “rage beat” truly shows his versatility and confidence when creating music. The beat, created by Outlit, truly is the masterpiece of this song, and should get the respect it deserves. As always, Yeat’s lyrics are bland, but go along with his aesthetic and culture creating one of the most enjoyable songs of the year. -Drew Jenkins


“Wockesha” by moneybagg yo

Memphis rapper Moneybagg Yo was 2021 most surprising MVP candidate and it was in large part to the iconic street-hit “Wockesha”. The track opens with a Lil Wayne soundbite where he discusses his lean use before Moneybagg comes in and begins to develop the song-long metaphor where he compares lean to a woman he’s fallen in love with. The concept is genius and Moneybagg executes on every level (“My bitch don't like you, you've been fuckin' up my home/Relapsin' every time I try to leave you 'lone”). A September remix featuring two legends in Lil Wayne and Ashanti only strengthened the track's already-sturdy song-of-the-year case. -Spencer Lobdell


“Too GOod” by arlo parks

An upbeat song that joyfully covers the rough topic of overthinking love. It will take at least five listens while fully bobbing your head to finally understand the complexity of the song, which results in some important inner reflection. The fact that this song was able to hold its own if not be better than a remix made by Unknown Mortal Orchestra says it all. “Too Good” is without a doubt one of the best offerings of 2021 asserting Arlo Parks’ position as one of R&B’s most exciting newcomers. -CJ Allen


“On That Time” by Playboi carti

Arguably the most punk song on Whole Lotta Red, Carti gives us a high intensity song that makes you want to split through traffic and go crazy. Carti raps about how he’s not someone to mess with and having protection that he’s not afraid to use. The layered electric guitar melodies by co-producer Ojivolta creates a menacing atmosphere that is paired seamlessly with aggressive drums by other co-producer, F1lthy. The vibe this song encapsulates the direction of rap right now, with more of a focus on the performability of songs and the “rage” aspect to them. “On That Time” excels at both. -Q Hollomand


“Scapegoats” by Baby Keem

Despite being just over a minute long, Baby Keem’s “Scapegoats” is my favorite track of the year due to his prophetic message, celestial word choice, and absolutely disgusting flow that he locks in to for the duration of his single verse. There is so much to unpack in Keem’s writing and “Scapegoats'' seems to be the single moment on The Melodic Blue where the Vegas newcomer is writing from a perspective that is elevated in comparison to the present tense POV that he sees through for the majority of the project. On the track, Keem acknowledges his objective with his 2021 album while also alluding to a future project with a more serious story to tell (One day I’ll tell you how my life was unfortunate/For now I’ll tell you how fast these Porcshes get”). This track is everything I love about Baby Keem and when it comes on I can’t help but drop whatever I’m doing to go bar for bar with the exciting young artist. -Spencer Lobdell


“Come to Life” by Kanye west

Although the extensive Donda tracklist is littered with what will become timeless Kanye West songs, the definitive penultimate track “Come to Life” encapsulates the Donda era both sonically and philosophically. With a spine-tingling piano and roaring synth played by Tyler, The Creator gracing the background of the record, Kanye expresses his regret and sorrow in the face of losing his ex-wife Kim Kardashian, asking “Ever wish you had another life? I’ve been feelin’ low for so long.” Singing about how he wished he had listened closer to her dreams, aspirations, wants and needs, Kanye feels empty in her absence. “I'm free,” Ye sings repetitively in the closing seconds of the song. It's an expression we’ve heard from him before (“Ghost Town”). However, this time feels decidedly different. Kanye has overcome the death of his mother and the loss of his family. Somehow, someway, he has continually found peace in religion despite how low life tends to bring him. He’s willing to put his ego and pride aside for his family, a realization clearly years in the making. “Come to Life'' is vulnerable, despondent, telling, gorgeous. -Luke Modugno


“Sandman” by A$AP Rocky

While 2021 was the third year in a row in which we were deprived of an A$AP Rocky album, he did throw his fans a bone with the re-release of his iconic Live.Love.A$AP mixtape which showcased the psychedelic cloud-rap that exploded Rocky into the mainstream in 2010. The last track on the re-released mixtape was a new bonus song called “Sandman” that was first played at Yams Day in January of 2021. The song is produced by Clams Casino who produced 5 out of the 16 songs on Rocky’s 2010 mixtape making “Sandman” a perfect sonic match for this project's re-release. Rocky reuses some of his most iconic flows on the track well pulling a major influence from France in his writing making the track a perfect blend of old and new and creating a song that every A$AP Rocky fan should be able to thoroughly enjoy. -Spencer Lobdell


“Rocc Climbing” by Remble and Lil Yachty

Tik Tok does not get to claim this song. Remble broke out in a huge way in 2021, with one of the most unique and refreshing flows hip-hop has heard in years. Lil Yachty has proven with his recent work that he is a force to be reckoned with in terms of his wordplay and flows. Combine these things with a beat that give them both plenty of space to work, and all this culminated to one of the most entertaining and replayable songs of the year. -Miles Hagan


“5x” by don toliver

At the risk of sounding overtly-contrarian, I was taken by surprise with Don Toliver’s newest album Life of a Don. Having not been super impressed with his previous projects, I was happily proven wrong with the introduction of bangers like this one. “5x” sounds like something you’d play on a late-night drive in your spaceship. It’s ambient, it’s downtempo (but also a banger?), and Don’s sometimes-whispery-sometimes-singing vocals are perfectly tuned to fit the atmospheric and ethereal feel of the song. While I have been a Don Toliver fan for a while, “5x” sees Don finally hitting his stride with a release that truly feels larger-than-life, a cinematic record perfect for an artist with his talent. -Carter Fife


“Raindrops” by Goldlink and Flo Milli

This song seems to be a love ballad that lays out all there is to a complicated yet solid relationship. Goldlink manages to seamlessly communicate this all while also discussing the ability to stay independent and the wants that come with it. Flo Milli floats on a chorus that will be stuck in your head for months on end. All of this occurring over insane guitar plucking makes it a stand-out joint. -CJ Allen


“Steelo Flow” by Lancey foux

“Steelo Flow” is one of Lancey’s higher-energy songs, and you can’t help but knock your head to the blaring 808. A spacious synth bass alongside echoing melodies from producer Jay Trench makes this song sound almost like you’re in an empty warehouse. The release of this song gave us a taste of what to expect on his subsequent tape, LIVE.EVIL. His tone and subject matter all flow cohesively together with the rest of his recent discography, giving his name a brand that is memorable and recognizable. -Q Hollomand


“Look At Me” by Kalan.frfr

The title speaks for itself. There are very few songs this year that make you feel like the one this year like this one does. The bounce is infectious and Kalan delivers lyrics that show the confidence that got him signed by Roc Nation. This needs to be played in the car at high volumes with the windows down. -Miles Hagan


“Dinero” by bigbabygucci

This song starts off with elegant chords which imitating a Spanish guitar or classical harp. After about 30 seconds, the actual beat comes in and Gucci starts to go crazy. Gucci has always been great at making and organizing hooks, however; I believe he decided to really go in on this track. He goes on flaunting his money, ego, and lifestyle while also providing explanations for his drug use and attitude towards women. The abrupt ending of this song gives it even more of the snappy sound I believe Gucci is going for and truly makes this song a masterpiece in Gucci’s catalogue. -Drew Jenkins


“Much Money” by kenny mason and freddie gibbs

Kenny Mason’s deadpan delivery has already made him a fan-favorite in the realm of upcoming hip-hop stars, and “Much Money” is proof that his signature style can even go toe-to-toe with some of the culture’s most decorated titans. Working with the surreal and melancholic sample Kenny Mason flows over, his rhythmic monotone steadily produces one of the year’s most slept-on bangers. By the time Freddie Gibbs starts rapping you know it’s already game over, as “Much Money” is quite literally a perfect showcase as to why Kenny Mason is the next artist to enter hip-hop’s stratosphere. For now, those who are lucky enough to be in the know and anticipate releases from Kenny know how important he is to the culture - and for that reason alone 2022 is sure to be an insane year for our hero. -Carter Fife


“Loose Change” by earl sweatshirt and the alchemist

The Alchemist further cemented his legend status through a prolific 2021 in which he released nine excellent bodies of work. The likely epitome of these projects was his solo EP This Thing of Ours where he crafted some of his most impressive beats of the year and enlisted the best of the best to come and give words to the incredible music. Alchemist ends the project with the Earl Sweatshirt-assisted track “Loose Change” and delivers with one of the best songs of the year in just under two minutes. Earl absolutely floats over the mesmerizing horns and proves he still has one of the sharpest pens in the game with an insane hook showcasing some of the best wordplay I’ve heard in recent memory (“These niggas nickel and diming I'm giving 'em five, pretty penny, you my luckiest find”). -Spencer Lobdell


“LATE NIGHT” by 454

454 was one of my favorite new artists of 2021, and his debut album 4 REAL was quite frankly one of the most insane projects released this year. 4 REAL is decorated with high-octane insanity found at the crossroads of hip-hop, psychedelia, and even hyper-pop. Album-opener “Late Night” is a perfect example of this - fast paced electronic vocals and a booming beat so catchy you’ll find yourself having intrusive thoughts about knishes in no time. As “Late Night” progresses the vibe evolves - the pitch and tempo slow slightly, but none of that results in any lost energy from our hero. Already having received the stamp of approval from one Frank Ocean, 454 is definitely an artist to keep your eyes on next year. -Carter Fife


“Last Day Out” by rio da yung OG

One of the only songs to almost bring me to tears this year. Last Day Out is a reminder to all that Rio and his constituents have been and will be a formidable force even with his upcoming time incarcerated. The song is an honest look into Rio’s situation where finances, the actions that led to his current state, and the loved ones he has to be separated from are all discussed in equal detail. -CJ Allen


“Let Go” by tinashe

Tinashe’s latest project 333 was simply incredible, and how better to convey that to you (the reader) than with the album opener “Let Go”. On this absolutely ethereal and hypnotic banger, Tinashe and Cee Lo Green join forces to deliver a cathartic emotional anthem that really doesn’t sound like anything I’ve ever heard before. Thundering bass signals find their home alongside the duo’s angelic vocals and nature/bird noises (?) on “Let Go” - and the result? A refreshingly forward-thinking approach to music that has me playing this song literally on repeat to this day. -Carter Fife


“I deserve” by smino &Nos

If you didn’t already know, Smino is a generational artist. There is no one alive that can make music like him and his November single “I Deserve” contains all the proof needed to legitimize that claim. Smino combines his wide range, impeccable vocal control, and insightful writing on the first confirmed single off his upcoming album Luv 4 Rent and it feels so damn good. “I Deserve” is an uplifting self-care anthem where Smi reminds you that you deserve to run up the check. -Spencer Lobdell


“HAZARD DUTY PAY” by JPEGMAFIA

JPEGMAFIA is a wonderfully mixed bag, you never really know what you're going to get. His 2021 effort, "LP!" is no different, mixing the usual tones of his work such as industrial hip-hop and punk with hyper-pop and noise, Peggy always finds a way to out-avant-garde himself. However, as a hip-hop purist, I'll always be partial to an exquisitely chopped and looped sample that defines "HAZARD DUTY PAY!" Simply put, "HAZARD DUTY PAY!" is the best hip-hop beat I've heard in years. Combined with a Peggy verse that radiates unmitigated energy and angst, this track is head and shoulders above the rest of the pack in 2021. -Luke Modugno


“Heart Stop” by weiland

Weiland’s sudden change to his musical career has skyrocketed him into almost mainstream success. “Heartstop”, the first single off his new project, shows his artistic progression and internal conflict, as his lyrics have always had an emotional side to them. On this track, he struggles with an ex-lover and drug abuse, while floating on a dream-like beat with Mike Dean-esque synths. Little less than midway through the song, there is a beat switch that packs a harder punch with the bass and at the end of the song, comes along strings and chords. When looked at this way, the song seems to symbolize life and mortality, all the while staying consistent to the human flaws Weiland himself has. -Drew Jenkins


“wusyaname” by Tyler, the creator & Youngboy Never Broke again

This was one of the biggest moments in music this year. Tyler dropped a beautiful music video for the song before the album, but intentionally left off the YoungBoy feature. When Call Me If You Get Lost dropped and the world knew that he would be on the track everyone was amazed at how perfectly he sounded over the beautiful summery production. This song truly highlighted the amazing versatility and talent of Tyler and YoungBoy. -Miles Hagan


“Trust Issues” by Ka$hdami, Riovaz, & D’mari Harris

This pluggnb anthem comes from Dami’s Epiphany tape, and features indie artist Riovaz, and r&b artist D’mari Harris. This unexpected collaboration is one of the most unique tracks released this year. The production by fwthis1will and Milanezie, make this song standout from the pack, with a satisfying keyboard melody and smooth bells drifting throughout. Riovaz steps out of his traditional indie lane and shows us he’s capable of holding his own while rapping. D’mari Harris does his thing on the last verse, introducing himself to many who weren’t familiar with him yet. And once again, Dami delivers a new flow that shows us why he’s on top of the underground. -Q Hollomand


“lick back (Remix")” by est gee, future, and young thug

The only problem with the original version of this song was how short it was so Geeski gave us another verse and added Future and Yount Thug to the track. This song knocks from the instant you press play, and keeps its foot on the gas till the last bar. Future and Thug compliment Est Gee perfectly and each rapper sounds like they need a plate, and if you don’t give them one they will take it. -Miles Hagan


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