Rich The Kid's New, Feature-Heavy Album "The World Is Yours 2" Is a Solid Sequel to His Debut Project
By Miles Hagan
Rich The Kid seems to love the life he lives. He won't let you forget that he’s richer than you for a second, and he could steal your girl whenever he wants (which might be why he doesn't trust women). He had a great 2018 with huge singles off his debut album The World Is Yours. Though the hype for this album wasn't nearly as crazy, Rich has been grinding and released some solid singles in preparation for this project. If The World Is Yours 2 is a success it could really prove that Rich The Kid is here to stay for a while.
One thing must be made clear to start. This is a Rich The Kid album. He knows exactly who he is and sticks to it throughout. That being said this is 45 minutes of straight flexing. It seems like he was able to understand the sound that his fans love from him and get the best producers and features to create an album tailor made for him. Though not very diverse or adventurous in subject matter, Rich never seems like he's out of place or uncomfortable for a second on any track. All of these things come together perfectly on the first half of the album.
The first seven songs on the album are Rich at his best. The opening track has a beat that can only be described as pleasant. It sets the tone for the album because even though it has aspects of the typical trap banger, things like the whistling in the background and the piano throughout makes it something that Rich is able to absolutely kill. He basically spends the track talking about how nice it is to be him since he came up in rap. Then there's “Splashing” which was released back in 2018. As soon as the track starts it has the same feeling of a “New Freezer” or “Plug Walk” meaning it’s sure to be an undeniable hit. With booming bass and incredibly catchy hook, this has club banger written all over it. The standout on this first half of the album might be “Fell Threw” with Gunna and Young Thug. Thug delivers one of his best contributions to a track since his last project. He comes with energy and the way he trades lines back and forth with Rich is seamless. Each of them has creative flows and the flute in the background is a great addition. Gunna comes in at the end and although he doesn't do anything special, the way that he strains his voice while rapping makes his verse a little more interesting and it doesn't hurt the track.
The great tracks continue until we get to “Woah.” These are the two main features that stick out on the album. Miguel and Ty Dolla $ign are two very talented R&B singers in their own right, but they aren't normally collaborating with artists like Rich The Kid. That being said it almost seems like the song is catered for them rather than Rich. The song comes off as a little corny and his lyrical shortcomings really come through when his flows demand too much attention and the beat can't take center stage. This starts off a very disappointing finish to the album. Aside from “Rockets” with Takeoff and Lil Pump, which is surprisingly entertaining, the rest of the features on the project are largely disappointing. Rich doesn't change much about what he does, but the beats don't hit the same on this half of the project and begin to sound the same. It does end on a high note with “For Keeps” which functions as a very good outro for The World Is Yours 2. Both Rich and NBA Youngboy speak on how they can't afford to associate with fakes and they are just focused on making their money.
This was not a surprising release from Rich The Kid. He stays true to form from The World Is Yours. He has reached some level of mainstream appeal and it will be interesting to see where his career evolves from here. His best moments on The World Is Yours 2 are when he is talking about how great is life is over an interesting beat. This is simply just fun music to listen to. That being said without much depth in terms of subject matter or concept he runs the risk of his ideas becoming stale, and it isn't a guarantee that each beat he goes over will be the hit that will set the club on fire. The first half of the album offers a solution by providing Rich with some different kind of weird beats that grab the listeners attention and then Rich is able to come through with solid flows and energetic rapping that keeps their attention. The World Is Yours 2 is far from a perfect album but it is saved by the fact that aside from a few moments it never tries to be something it's not. Rich never sounds like he's phoning in a verse, his subject matter simply gets played out. The interesting thing will be where he goes from here. He has now proven that he can make solid albums and release hit singles, but if he really wants to stay rich forever then he has to now show us something new.
Best Songs:
Splashin
Fall Threw (Feat. Young Thug & Gunna)
Racks Today
Rating: 7
Listen to The World Is Yours 2 here:
Thanks for reading! Follow us on Twitter and Instagram to get notified when we post:
